Hire Overseas

Content Strategist – Social, UGC

Hire Overseas

full-time

Posted on:

Location Type: Remote

Location: Philippines

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About the role

  • Mine competitors, category leaders, and trending content daily to identify what is working and why
  • Generate a high volume of content concepts across TikTok, Instagram, and YouTube Shorts
  • Adapt viral trends and formats specifically to the brand's voice, audience, and product positioning
  • Maintain a living library of inspiration, research, and content references the team can draw from
  • Bring fresh angles consistently without letting the pipeline run dry
  • Write clear, detailed UGC and creator briefs that give talent everything they need to execute without back-and-forth
  • Develop platform-specific content concepts across all owned channels
  • Package ideation into structured presentations and briefs leadership and the execution team can act on immediately
  • Support paid media ideation by contributing scroll-stopping concepts and hooks for Meta and TikTok Ads
  • Contribute to high-level campaign concepts that connect social to email and other owned channels
  • Proactively own and drive the content calendar without waiting to be prompted
  • Ensure ideas move from brief to execution without dying in a document
  • Flag gaps, opportunities, and platform shifts before they become missed opportunities

Requirements

  • Proven, hands-on experience in content strategy and ideation for a DTC, ecomm, or consumer brand
  • Deep platform fluency across TikTok, Instagram, and YouTube Shorts with the ability to speak to what is performing right now
  • Strong UGC and creator brief writing experience
  • Systematic approach to competitor and category research
  • High idea output that maintains quality without burning out
  • Organized enough to turn ideas into briefs and hand them off cleanly without follow-up
  • Strong written English with a clear, direct communication style
Benefits
  • Paid Time Off in accordance with company policy
  • Observance of Holidays per company guidelines
  • 100% remote setup so you can work wherever you're most productive
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycontent ideationUGC writingcreator brief writingcompetitor researchcategory researchcampaign concept developmentcontent calendar managementplatform-specific content developmentpresentation packaging
Soft Skills
organizational skillscommunication skillscreativityproactive ownershipdetail-orientedhigh idea outputadaptabilitycollaborationproblem-solvingtime management