Hire Overseas

Senior Paid Ads Strategist – Google, Meta

Hire Overseas

full-time

Posted on:

Location Type: Remote

Location: South Africa

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Job Level

Senior

About the role

  • Own strategy, execution, and performance across **Google Ads and Meta Ads**
  • Build paid media strategies aligned to business goals, revenue models, and funnel complexity
  • Translate real-world business needs into platform-ready campaign structures
  • Plan full-funnel approaches across acquisition, retargeting, and conversion stages
  • Connect creative angles, messaging, and offer strategy to performance goals
  • Own campaign setup, optimization, and scaling across **Google Ads and Meta Ads**
  • Diagnose performance issues using both platform data and business context
  • Run structured testing across creative, audiences, bidding strategies, and landing flows
  • Manage budgets responsibly while optimizing for signal quality and conversion outcomes
  • Identify tracking gaps, attribution issues, and conversion signal weaknesses
  • Work with tracking, analytics, or engineering partners to improve event coverage
  • Evaluate performance beyond surface metrics like CTR and CPC
  • Lead performance discussions with clarity and confidence
  • Present insights, recommendations, and tradeoffs in a way stakeholders can act on
  • Maintain clear, proactive communication around results and next steps
  • Work closely with creative, analytics, and technical teams
  • Align paid media execution with landing pages, offers, and conversion flows
  • Contribute to internal documentation, playbooks, and performance standards

Requirements

  • **3 to 5+ years** of hands-on paid ads experience with direct ownership of strategy
  • Strong experience managing **Google Ads and Meta Ads**
  • Proven ability to work with funnels beyond simple ecommerce
  • Comfort operating in accounts with meaningful spend and performance responsibility
  • Strong analytical instincts and the ability to troubleshoot performance efficiently
  • Confidence leading conversations and explaining strategy to non-specialists
  • Clear written and verbal communication skills
  • High ownership mindset and comfort working in fast-moving environments
Benefits
  • Up to **14 days** of Paid Time Off annually (starting Day 1)
  • Observance of **Holidays** per company guidelines
  • **100% remote setup** so you can work wherever you’re most productive
  • High-ownership role with real influence over strategy and outcomes
  • Work in an environment that values thinking, experimentation, and accountability
  • Exposure to advanced paid media concepts including attribution, signal quality, and platform optimization
  • Opportunity to grow alongside experienced operators and performance leaders
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMeta Adscampaign optimizationperformance analysisfunnel strategyA/B testingbudget managementattribution analysisevent trackingconversion optimization
Soft Skills
analytical skillscommunication skillsleadershipproblem-solvingcollaborationproactive communicationstrategic thinkingconfidenceownership mindsetadaptability