SEO Lead – Local SEO, Google Business Profile, Home Services

Hire Hangar Global

. Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.) .

Posted 7/9/2026contractRemote • 🇿🇦 South AfricaSenior💰 $2,000 - $3,000 per monthWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)
Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisition
Lead scalable SEO processes, templates, QA checks, and reporting standards across accounts
Stay current on Google algorithm updates, local SEO changes, AI-influenced search behavior, and E-E-A-T considerations specific to service businesses
Clearly prioritize actions that drive map pack rankings, organic leads, and phone calls
Drive consistent GBP ranking improvements across primary and surrounding service areas
Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals
Conduct city-level and service-level keyword research for local expansion
Support sustained map pack visibility in highly competitive metro markets
Manage and improve local SERP performance for service-area businesses without storefronts
Build content strategies for service pages, city/location pages, blogs, and topical authority clusters
Create SEO briefs aligned with local intent, conversion goals, and service-based search behavior
Review content for SEO quality, local relevance, and lead-generation effectiveness
Collaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standards
Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticals
Maintain simple, scalable backlink playbooks that support local authority and trust
Monitor backlink gaps, authority metrics, and competitive benchmarks
Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals
Work directly with WordPress and development resources to implement SEO improvements
Support scalable multi-location site structures and internal linking strategies common in home-services businesses
Track performance using GA4, GSC, and SEO tools with a focus on leads, calls, and local visibility
Collaborate with paid media and LSA teams to align messaging and growth priorities
Communicate SEO priorities clearly to internal stakeholders and support consistent execution

Requirements

What you’ll need

3–5+ years of hands-on SEO experience with direct experience in home-services or service-based industries
Demonstrated success improving local SEO and Google Business Profile rankings for service-area businesses
Experience competing in highly competitive local markets (map pack + organic results)
Strong familiarity with multi-location and franchise-style SEO structures
Solid technical SEO foundation (audits, indexation, internal linking, CWV awareness, basic schema)
Strong proficiency with WordPress, including on-page optimization and common technical fixes
Ability to produce clear SEO documentation, briefs, roadmaps, and performance reporting
Excellent organization and time management across multiple active client campaigns
Non-negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US- or UK-based teams/clients.

Benefits

Comp & perks

Highly competitive, transparent compensation
Commitment to rewarding performance and results

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEO StrategyLocal SEOTechnical SEOKeyword ResearchContent StrategyLink AcquisitionSEO AuditsPerformance TrackingOn-Page OptimizationSchema Implementation

Soft Skills

OrganizationTime ManagementCollaborationCommunicationDocumentation