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Senior Local SEO Manager – Home Services
Hire Hangar GlobalSenior Local SEO Manager focusing on organic growth for home-service clients. Developing SEO strategies and driving local rankings in competitive metro markets.
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Own local SEO strategy and execution for multiple home-services clients
- Build and manage SEO roadmaps focused on rankings, leads, and local visibility
- Drive consistent Google Business Profile performance across competitive service areas
- Lead scalable SEO processes, QA checks, and reporting standards
- Stay current on Google updates, local ranking factors, AI-influenced search trends, and E-E-A-T for service businesses
- Optimize GBPs for service-area and hybrid businesses
- Improve rankings across primary cities and surrounding service areas
- Manage categories, services, attributes, citations, media, and trust signals
- Build and review content strategies for service pages, city pages, and blogs
- Create SEO briefs aligned with local intent and lead generation
- Ensure content quality, local relevance, and conversion effectiveness
- Conduct technical SEO audits (indexation, crawlability, internal linking, CWV awareness)
- Work with WordPress and development teams to implement fixes
- Coordinate local link building, citations, and authority-building efforts
Requirements
What you’ll need- 4+ years of hands-on SEO experience with direct home-services or service-based industry exposure
- Proven success improving local SEO and GBP rankings for service-area businesses
- Experience in competitive metro markets and multi-location SEO environments
- Strong WordPress experience (on-page and technical implementation)
- Solid technical SEO fundamentals and reporting capabilities
- Ability to manage multiple clients and priorities effectively
- Non-negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US- or UK-based teams.
Benefits
Comp & perks- Highly competitive, transparent compensation
- No hidden figures or negotiating down once in the door.
- Committed to rewarding performance and results.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
local SEOSEO roadmapsGoogle Business Profiletechnical SEO auditsindexationcrawlabilityinternal linkingcontent strategieslead generationconversion effectiveness
Soft Skills
ability to manage multiple clientsprioritizationremote work experiencecollaborationcommunication