SEO Lead

Hire Hangar Global

SEO Lead focusing on local SEO and Google Business Profile for home-services clients. Collaborating with various teams to drive measurable organic growth in competitive markets.

Posted 5/25/2026contractRemote • 🇿🇦 South AfricaSenior💰 $2,000 - $3,000 per monthWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.).
Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
Stay current on Google algorithm updates, AI-influenced search trends, E-E-A-T considerations, and local ranking factors.
Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.
Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
Conduct city-level keyword research and local expansion planning for increased visibility.
Support consistent map pack and local SERP performance in competitive markets.
Build content plans for service pages, location pages, blogs, and topical authority clusters.
Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
Review content for SEO quality, local relevance, and conversion alignment.
Collaborate with internal/external writers (human and AI-assisted) to maintain standards.
Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.
Maintain simple, scalable backlink playbooks suitable for home-service verticals.
Track backlink gaps and authority metrics and recommend improvements.
Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.
Work with WordPress and development resources to implement SEO fixes and improvements.
Support scalable multi-location site structures and internal linking strategies.
Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.
Explain SEO priorities clearly to internal stakeholders and support consistent delivery.

Requirements

What you’ll need

3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.
Proven success improving local SEO performance for service-area businesses (map pack + organic results).
Experience improving Google Business Profile rankings and local visibility in competitive markets.
Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion).
Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).
Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates).
Ability to produce clear documentation, briefs, action plans, and performance reporting.
Strong organization and time management with the ability to manage multiple client campaigns.
You must have prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar).

Benefits

Comp & perks

Professional development opportunities
Remote work
Flexible hours

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEO strategytechnical SEOkeyword researchlink buildingcontent optimizationlocal SEObacklink analysissite auditsschema markupGA4

Soft Skills

organizationtime managementcommunicationcollaborationdocumentation