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Principal B2B Content Lead
Hire Hangar GlobalDeveloping high-authority, educational content for enterprise demand generation and complex SaaS sales cycles. Collaborating with teams to craft messaging that influences strategic engagement.
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Create revenue-driven content including enterprise whitepapers, executive guides, and technical solution explainers.
- Align content with demand generation programs and measurable pipeline impact.
- Work directly with Product and Engineering teams to extract insights and ensure technical depth.
- Develop positioning and messaging that resonates with both technical stakeholders and executive buyers.
- Build compelling customer proof and case-based storytelling to support sales conversations.
- Contribute to category education and thought leadership efforts.
Requirements
What you’ll need- Experience in Enterprise SaaS or complex technical industries (AI/ML, data, cybersecurity, cloud, developer platforms, analytics).
- Proven success creating content used in enterprise sales cycles or procurement processes.
- Experience balancing technical accuracy with executive-level storytelling.
- Strong strategic thinking and ability to operate autonomously.
- Direct experience collaborating with Product and Engineering teams.
- Non-negotiable: Prior remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US or UK-based companies.
Benefits
Comp & perks- Competitive pay
- Flexible work arrangements
- Professional development opportunities
- Remote work options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationtechnical writingstorytellingdemand generationpositioningmessagingcase studiesenterprise sales cyclesprocurement processesstrategic thinking
Soft Skills
collaborationautonomycommunication