Marketing Manager – DTC Telehealth

Hire Hangar Global

Marketing Manager overseeing DTC telehealth brands, driving growth through strategic messaging and campaign development. Collaborating with creative and media teams to optimize performance across multiple channels.

Posted 5/8/2026contractRemote • 🇿🇦 South AfricaMid-LevelSenior💰 $1,000 - $2,500 per monthWebsite

About the role

Key responsibilities & impact

Define and refine value propositions, messaging, and positioning for each brand and SKU
Translate customer insights and competitive intelligence into compelling narratives
Own customer personas and journey maps across all funnel stages
Develop campaign concepts and creative briefs for paid social, email, landing pages
Partner with media buyers to align creative strategy with performance goals
Outline testing plans covering hooks, offers, angles, and formats to validate
Act as the central connector between teams
Review campaign performance data to identify what's working and adjust messaging accordingly
Maintain a "what works" playbook across brands

Requirements

What you’ll need

3–6 years in marketing manager, product marketing, or growth marketing roles
Strong B2C/DTC background, ideally in health/wellness, consumer subscription, or telehealth
Agency experience strongly preferred
Excellent messaging, positioning, and copywriting instincts
Solid understanding of paid social performance levers
Comfortable with basic analytics
Must have prior remote work experience and be fluent with remote collaboration tools.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign conceptscreative briefscopywritinganalyticscustomer insightscompetitive intelligencetesting plansperformance goalsmessagingpositioning

Soft Skills

communicationcollaborationcreativityadaptabilityanalytical thinkingproblem-solvingstrategic thinkingcustomer-centric mindsetteamworkleadership