
Paid Media Marketer – E-Commerce
Hire Hangar Global
contract
Posted on:
Location Type: Remote
Location: Honduras
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Salary
💰 $1,500 - $2,000 per month
About the role
- Plan, build, and manage paid media campaigns across TikTok Ads and Meta Ads (Facebook & Instagram) with a primary focus on TikTok
- Set up, optimise, and scale TikTok Shop campaigns including product-linked ads, affiliate collaboration coordination, and shoppable content strategy
- Develop and test ad creatives in collaboration with creative teams, including UGC-style content, short-form video hooks, and product-focused formats native to TikTok
- Monitor and manage campaign budgets, bids, audiences, and placements to maximise ROAS and minimise CAC
- Conduct ongoing A/B testing of creatives, copy, audiences, and landing pages to continuously improve performance
- Analyse campaign data and produce regular performance reports with insights and recommendations
- Stay current on TikTok algorithm updates, ad product releases, and e-commerce trends to ensure campaigns remain competitive
- Collaborate with the broader marketing and e-commerce team on promotional calendars, product launches, and seasonal campaigns
Requirements
- Proven experience managing TikTok Ads campaigns in an e-commerce environment, with demonstrated ability to scale profitably — this is non-negotiable
- Hands-on experience with TikTok Shop, including product catalogue setup, shop-linked ad campaigns, and creator/affiliate coordination
- Solid experience running Meta Ads (Facebook & Instagram) for e-commerce brands
- Strong understanding of paid social funnels, retargeting strategies, and audience segmentation for product-based businesses
- Analytical proficiency — comfortable reading data, drawing insights, and making optimisation decisions based on performance metrics
- Experience managing advertising budgets of significant scale with accountability for ROAS and CAC targets
- Strong written English communication skills and ability to work effectively in a remote, asynchronous team environment
- Must have prior remote work experience, be fluent with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.
Benefits
- highly competitive, transparent compensation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
TikTok AdsMeta AdsA/B testingcampaign optimisationdata analysisaudience segmentationretargeting strategiese-commerce advertisingperformance metricsbudget management
Soft Skills
analytical proficiencywritten communicationremote collaborationteamworkadaptability