Hire Hangar Global

Paid Ads Manager – E-Commerce

Hire Hangar Global

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Location Type: Remote

Location: Honduras

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Salary

💰 $1,500 - $2,000 per month

About the role

  • Own end-to-end paid advertising strategy and execution across TikTok Ads (primary) and Meta Ads (Facebook & Instagram)
  • Lead TikTok Shop campaign strategy including shoppable ad formats, product feed management, and shop performance optimisation
  • Manage significant advertising budgets with full accountability for ROAS, CAC, and revenue contribution targets
  • Build and scale full-funnel paid social strategies — from awareness and acquisition through to retargeting and retention
  • Oversee creative briefing and iteration processes in partnership with creative teams, ensuring ad formats are optimised for each platform's algorithm and user behaviour
  • Drive rigorous A/B and multivariate testing across audiences, creatives, copy, offers, and landing pages
  • Produce detailed performance reports, dashboards, and strategic recommendations for leadership
  • Stay ahead of platform changes, beta features, and industry trends — proactively identifying growth opportunities
  • Collaborate cross-functionally with e-commerce, brand, and product teams to align paid media activity with business objectives

Requirements

  • Extensive hands-on experience managing and scaling TikTok Ads campaigns for e-commerce brands — this is the core requirement and non-negotiable
  • Demonstrated TikTok Shop experience including product-linked campaigns, in-app checkout optimisation, and affiliate/creator-driven ad strategy
  • Strong Meta Ads management experience across Facebook and Instagram for e-commerce, including Advantage+ and dynamic product ads
  • Proven ability to manage and optimise six-figure+ advertising budgets with measurable results against ROAS and revenue targets
  • Deep understanding of paid social strategy across the full e-commerce funnel — from cold traffic acquisition to warm retargeting and LTV maximisation
  • Strong analytical skills with experience using platform analytics, attribution tools, and data to make confident optimisation decisions
  • Excellent written and spoken English with the ability to present performance data clearly and communicate strategic recommendations to stakeholders
  • Must have prior remote work experience, be fluent with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.
  • Experience scaling e-commerce brands in competitive DTC verticals such as beauty, health, apparel, or home goods (preferred)
  • Familiarity with TikTok-native creative strategy including trend-responsive content, UGC ad formats, and creator partnership management (preferred)
  • Experience with multi-touch attribution platforms (e.g., Triple Whale, Northbeam, Rockerbox) and incrementality measurement (preferred)
  • Exposure to Google Ads, YouTube Ads, or other paid channels to support a diversified paid media mix (preferred)
  • Experience hiring, briefing, or managing media buyers or creative specialists within a team structure (preferred)
Benefits
  • No information on benefits provided.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
TikTok AdsMeta Adsshoppable ad formatsproduct feed managementA/B testingmultivariate testingperformance reportingdata analysismulti-touch attributionincrementality measurement
Soft Skills
analytical skillscommunicationcollaborationstrategic thinkingpresentation skillsremote work experiencestakeholder managementcreative briefingoptimisation decision-makingteam management