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Paid Ads Manager – E-Commerce
Hire Hangar GlobalPaid Ads Manager position for e-commerce focusing on TikTok and Meta ad strategies. Requires extensive experience in managing high-budget campaigns and teamwork with creative and product teams.
About the role
Key responsibilities & impact- Own end-to-end paid advertising strategy and execution across TikTok Ads (primary) and Meta Ads (Facebook & Instagram)
- Lead TikTok Shop campaign strategy including shoppable ad formats, product feed management, and shop performance optimisation
- Manage significant advertising budgets with full accountability for ROAS, CAC, and revenue contribution targets
- Build and scale full-funnel paid social strategies — from awareness and acquisition through to retargeting and retention
- Oversee creative briefing and iteration processes in partnership with creative teams, ensuring ad formats are optimised for each platform's algorithm and user behaviour
- Drive rigorous A/B and multivariate testing across audiences, creatives, copy, offers, and landing pages
- Produce detailed performance reports, dashboards, and strategic recommendations for leadership
- Stay ahead of platform changes, beta features, and industry trends — proactively identifying growth opportunities
- Collaborate cross-functionally with e-commerce, brand, and product teams to align paid media activity with business objectives
Requirements
What you’ll need- Extensive hands-on experience managing and scaling TikTok Ads campaigns for e-commerce brands — this is the core requirement and non-negotiable
- Demonstrated TikTok Shop experience including product-linked campaigns, in-app checkout optimisation, and affiliate/creator-driven ad strategy
- Strong Meta Ads management experience across Facebook and Instagram for e-commerce, including Advantage+ and dynamic product ads
- Proven ability to manage and optimise six-figure+ advertising budgets with measurable results against ROAS and revenue targets
- Deep understanding of paid social strategy across the full e-commerce funnel — from cold traffic acquisition to warm retargeting and LTV maximisation
- Strong analytical skills with experience using platform analytics, attribution tools, and data to make confident optimisation decisions
- Excellent written and spoken English with the ability to present performance data clearly and communicate strategic recommendations to stakeholders
- Must have prior remote work experience, be fluent with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.
- Experience scaling e-commerce brands in competitive DTC verticals such as beauty, health, apparel, or home goods (preferred)
- Familiarity with TikTok-native creative strategy including trend-responsive content, UGC ad formats, and creator partnership management (preferred)
- Experience with multi-touch attribution platforms (e.g., Triple Whale, Northbeam, Rockerbox) and incrementality measurement (preferred)
- Exposure to Google Ads, YouTube Ads, or other paid channels to support a diversified paid media mix (preferred)
- Experience hiring, briefing, or managing media buyers or creative specialists within a team structure (preferred)
Benefits
Comp & perks- No information on benefits provided.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
TikTok AdsMeta Adsshoppable ad formatsproduct feed managementA/B testingmultivariate testingperformance reportingdata analysismulti-touch attributionincrementality measurement
Soft Skills
analytical skillscommunicationcollaborationstrategic thinkingpresentation skillsremote work experiencestakeholder managementcreative briefingoptimisation decision-makingteam management