
Paid Ads Manager – HVAC, Home Services
Hire Hangar Global
contract
Posted on:
Location Type: Remote
Location: Mexico
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Salary
💰 $2,500 - $3,000 per month
Job Level
About the role
- manage and optimize paid media campaigns for HVAC and home-services clients across Google Ads (Search, Display, PMAX, Video, Remarketing), Meta Ads, and Google Local Services Ads (LSA)
- own day-to-day optimization focused on calls, leads, booked jobs, CPA, and ROAS
- support planning and optimization of upper-funnel campaigns in partnership with external Programmatic Display and CTV vendors
- coordinate targeting, messaging inputs, budgets, and performance feedback with Programmatic/CTV partners
- implement, monitor, and troubleshoot conversion and call tracking using GA4, Google Ads, and lead-tracking platforms
- apply automated bidding and conversion optimization strategies (e.g., Maximize Conversions, Target CPA/ROAS) suited to service-based businesses
- analyze campaign performance to identify trends, inefficiencies, and scaling opportunities
- assist with testing and evaluation of new lead-generation platforms and channels (e.g., TikTok, Reddit, emerging ad networks)
- document workflows, optimization processes, and best practices to support consistency and scalability
- use AI-driven automation and reporting tools to streamline campaign management and insights
- stay current on platform updates, ad policies, and best practices specific to local and home-services advertising
Requirements
- hands-on paid ads experience specifically within HVAC or home-services/service-based industries
- proven experience managing Google Ads campaigns for local lead generation
- experience working in an Agency environment
- working knowledge of GA4, conversion tracking, call tracking, and attribution fundamentals
- experience using automated bidding and conversion-focused strategies
- strong analytical skills with the ability to interpret performance data and make optimization decisions
- experience managing Meta Ads campaigns for local or lead-generation use cases
- non-negotiable: prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies.
Benefits
- competitive, transparent compensation
- remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google AdsMeta AdsGA4conversion trackingcall trackingautomated biddingconversion optimizationdata analysislead generationcampaign performance analysis
Soft Skills
analytical skillsoptimization decision-makingdocumentationworkflow managementcommunicationcollaboration