Develop and execute integrated demand generation strategies aligned to revenue goals, ICPs, and SaaS buyer journeys
Own end-to-end campaign planning, execution, and optimization across paid search, paid social, email, content syndication, webinars, virtual events, and select in-person events
Translate complex SaaS and AI value propositions into high-performing, conversion-focused campaigns in partnership with Content and Product Marketing
Collaborate closely with Sales and RevOps to define ICPs, manage lead lifecycle stages, and improve MQL-to-SQL and pipeline conversion rates
Build and manage campaign calendars, budgets, forecasts, and quarterly pipeline targets
Analyze performance using full-funnel metrics (CAC, CPL, MQL, SQL, pipeline, revenue, ROI) and deliver clear, actionable insights
Run continuous experimentation and A/B testing across channels, messaging, and AI-driven use cases to improve efficiency and scale
Manage external vendors and agencies supporting paid media, content syndication, and campaign execution
Ensure data integrity, consistent attribution, and reliable reporting across marketing and revenue systems

Requirements

Proven experience in B2B demand generation or growth marketing within a SaaS environment
Strong understanding of AI-powered products
Demonstrated track record of driving measurable pipeline and revenue through multi-channel demand programs
Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot or Marketo with Salesforce)
Strong analytical skills with the ability to interpret performance data, build reports, and make data-driven decisions
Excellent project management skills and experience collaborating cross-functionally with Sales, Product Marketing, and RevOps
Prior experience working fully remote and fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar)

Benefits

Competitive pay
Remote work options
Professional development opportunities
Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationcampaign planningcampaign executionA/B testingdata analysisperformance metricspipeline conversionmulti-channel marketingSaaS marketingAI value propositions

Soft Skills

analytical skillsproject managementcollaborationcommunicationdata-driven decision making