Consumer AI Product Marketing Manager

Hire Digital

Growth Lead & Product Launch Owner for new AI-powered consumer product in the US. Driving user growth and go-to-market strategy with a strong focus on execution and creativity.

Posted 4/23/2026contractRemote • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build and execute the US go-to-market strategy for a new consumer AI product.
Identify ICPs, early adopter audiences, and fastest paths to first traction.
Own launch planning across channels including Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
Translate product capabilities into clear, compelling messaging for mainstream US consumers.
Create launch momentum through scrappy, low-cost acquisition opportunities.
Own the overall growth roadmap across acquisition, activation, and retention.
Build and optimise channel mix across paid, organic, influencer, creator, referral, and partnerships.
Launch and scale campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging platforms.
Build influencer and creator partnerships to drive awareness and user growth.
Test creatives, landing pages, offers, pricing, and messaging to improve conversion rates.
Partner with product teams on onboarding, activation, and first-session experience improvements.
Optimise user journeys from click → signup → active user → paid conversion.
Manage CAC, ROAS, CPA, LTV, and other core growth metrics.
Build dashboards and weekly reporting across acquisition channels.
Analyse funnel drop-off points and user behaviour trends.
Turn data into actionable experiments and clear next steps.

Requirements

What you’ll need

Proven experience launching or scaling a 0→1 B2C / consumer / self-serve digital product.
Strong track record driving measurable user growth, revenue, or activation results.
Hands-on experience across paid acquisition, organic growth, and channel testing.
Experience owning or supporting product launches and bringing new products to market.
Comfortable working independently in lean teams with high ownership.
Strong analytical mindset with the ability to make fast, data-driven decisions.
Startup, app growth, AI, or SaaS experience is highly preferred.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Hire Digital Website LinkedIn All Job Openings 51 - 200 employees 🎯 Recruiter ☁️ SaaS 🏢 Enterprise Recruitment
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Enterprise Hire Digital is a company that provides businesses with on-demand access to a meticulously screened network of digital talents. Specializing in digital marketing, software development, and design, Hire Digital enables organizations to build highly skilled teams that can improve ROI and drive digital transformation. Businesses can leverage their curated talents, including digital marketers, developers, designers, writers, and project managers, to enhance digital capabilities and execute key projects effectively. Hire Digital's talent solutions are tailored to support digital transformation efforts and help companies manage seasonal resources, pilot projects, and address various digital marketing needs. Consumer AI Product Marketing Manager Job not on LinkedIn 🔥 0 minutes ago 🏄 California – Remote ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 🎁 Product Marketing Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Build and execute the US go-to-market strategy for a new consumer AI product.
Identify ICPs, early adopter audiences, and fastest paths to first traction.
Own launch planning across channels including Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
Translate product capabilities into clear, compelling messaging for mainstream US consumers.
Create launch momentum through scrappy, low-cost acquisition opportunities.
Own the overall growth roadmap across acquisition, activation, and retention.
Build and optimise channel mix across paid, organic, influencer, creator, referral, and partnerships.
Launch and scale campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging platforms.
Build influencer and creator partnerships to drive awareness and user growth.
Test creatives, landing pages, offers, pricing, and messaging to improve conversion rates.
Partner with product teams on onboarding, activation, and first-session experience improvements.
Optimise user journeys from click → signup → active user → paid conversion.
Manage CAC, ROAS, CPA, LTV, and other core growth metrics.
Build dashboards and weekly reporting across acquisition channels.
Analyse funnel drop-off points and user behaviour trends.
Turn data into actionable experiments and clear next steps. 🎯 Requirements
Proven experience launching or scaling a 0→1 B2C / consumer / self-serve digital product.
Strong track record driving measurable user growth, revenue, or activation results.
Hands-on experience across paid acquisition, organic growth, and channel testing.
Experience owning or supporting product launches and bringing new products to market.
Comfortable working independently in lean teams with high ownership.
Strong analytical mindset with the ability to make fast, data-driven decisions.
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Hard Skills & Tools

go-to-market strategyuser growthacquisition channelsconversion rate optimizationdata analysiscampaign managementchannel testingproduct launchdashboard reportinguser journey optimization

Soft Skills

analytical mindsetindependent workownershipcommunicationcreativityproblem-solvingcollaborationadaptabilitystrategic thinkingdecision-making