Hire Digital

Growth Lead – Product Launch Owner, Consumer AI

Hire Digital

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Location Type: Remote

Location: California • United States

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Job Level

Senior

About the role

  • Build and execute the US go-to-market strategy for a new consumer AI product.
  • Identify ICPs, early adopter audiences, and fastest paths to first traction.
  • Own launch planning across channels including Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
  • Translate product capabilities into clear, compelling messaging for mainstream US consumers.
  • Create launch momentum through scrappy, low-cost acquisition opportunities.
  • Own the overall growth roadmap across acquisition, activation, and retention.
  • Build and optimise channel mix across paid, organic, influencer, creator, referral, and partnerships.
  • Launch and scale campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging platforms.
  • Build influencer and creator partnerships to drive awareness and user growth.
  • Test creatives, landing pages, offers, pricing, and messaging to improve conversion rates.
  • Partner with product teams on onboarding, activation, and first-session experience improvements.
  • Optimise user journeys from click → signup → active user → paid conversion.
  • Manage CAC, ROAS, CPA, LTV, and other core growth metrics.
  • Build dashboards and weekly reporting across acquisition channels.
  • Analyse funnel drop-off points and user behaviour trends.
  • Turn data into actionable experiments and clear next steps.

Requirements

  • Proven experience launching or scaling a **0→1 B2C / consumer / self-serve digital product**.
  • Strong track record driving measurable user growth, revenue, or activation results.
  • Hands-on experience across paid acquisition, organic growth, and channel testing.
  • Experience owning or supporting product launches and bringing new products to market.
  • Comfortable working independently in lean teams with high ownership.
  • Strong analytical mindset with the ability to make fast, data-driven decisions.
  • Startup, app growth, AI, or SaaS experience is highly preferred.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2C product launchuser growthrevenue generationactivation resultspaid acquisitionorganic growthchannel testingdata analysisconversion rate optimizationdashboard reporting
Soft Skills
independent workhigh ownershipanalytical mindsetdata-driven decision makingcreativitycommunicationcollaborationproblem-solvingadaptabilitystrategic thinking