Hire Digital

Consumer Acquisition Lead – AI Product

Hire Digital

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Location Type: Remote

Location: California • United States

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Job Level

Senior

About the role

  • Help build and execute the US go-to-market strategy for a new AI consumer product.
  • Identify early-adopting audiences, ICPs, and the fastest paths to traction.
  • Support launch initiatives across Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
  • Create launch momentum through scrappy, low-cost acquisition opportunities.
  • Build and execute the overall acquisition roadmap for US consumer growth.
  • Identify the highest-performing channels and optimise budget allocation.
  • Develop channel mix across paid, organic, influencer, creator, referral, and partnerships.
  • Launch and optimise campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging channels.
  • Build influencer/creator partnerships to drive awareness and installs.
  • Grow organic traffic through community engagement, content, virality, and referrals.
  • Test creatives, landing pages, offers, and messaging to improve conversion rates.
  • Work with product teams on onboarding, activation, and first-session experience improvements.
  • Optimise user journeys from click → signup → active user → paid conversion.
  • Manage CAC, ROAS, CPA, and LTV targets.
  • Improve growth efficiency while scaling volume.
  • Build retention-aware acquisition strategies, not vanity traffic.
  • Build dashboards and weekly reporting across acquisition channels.
  • Analyse funnel drop-off points and user behaviour trends.
  • Turn data into actionable experiments and clear next steps.

Requirements

  • Proven experience launching or scaling a 0→1 B2C, consumer app, marketplace, subscription, or self-serve product.
  • Strong knowledge of both paid acquisition and organic growth strategies.
  • Hands-on experience optimising CAC, conversion funnels, and user growth metrics.
  • Experience supporting product launches and bringing new products to market.
  • Comfortable working independently in lean teams with high ownership.
  • Strong analytical mindset with the ability to make fast data-driven decisions.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2C product launchpaid acquisition strategiesorganic growth strategiesCAC optimizationconversion funnel optimizationuser growth metricsdata analysiscampaign managementdashboard reportinguser journey optimization
Soft Skills
analytical mindsetindependent workhigh ownershipfast decision-making