Hire Digital

Growth Associate – Product Launch Coordinator, AI Consumer Product

Hire Digital

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Location Type: Remote

Location: California • United States

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About the role

  • Support the launch of a new consumer AI product in the US market.
  • Assist with go-to-market planning, launch timelines, and execution across multiple channels.
  • Help coordinate launch initiatives across Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
  • Research target audiences, competitors, and early adopter opportunities.
  • Help create launch momentum through scrappy, low-cost growth initiatives.
  • Support acquisition campaigns across paid, organic, referral, influencer, and community channels.
  • Help identify new growth opportunities and channels for user acquisition.
  • Assist with campaign setup, testing, optimisation, and reporting.
  • Help improve signup flows, onboarding journeys, and first-user experience.
  • Monitor funnel drop-off points and suggest practical improvements.
  • Support lifecycle messaging such as email, push, or re-engagement campaigns.
  • Create landing page copy, campaign messaging, and simple launch assets.
  • Assist with demos, use-case content, FAQs, and product education materials.
  • Coordinate with designers or external vendors when needed.
  • Build simple dashboards and weekly growth reports.
  • Analyse campaign performance and user behaviour data.
  • Turn findings into actionable recommendations and tests.

Requirements

  • 2–4 years of experience in growth, marketing, digital campaigns, product growth, startups, or consumer apps.
  • Strong interest in launching new products and helping scale user growth.
  • Comfortable working in a fast-paced startup environment with changing priorities.
  • Hands-on mindset with willingness to execute across multiple functions.
  • Strong communication and organisational skills.
  • Analytical mindset with attention to data and performance metrics.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital campaignsgrowth marketinguser acquisitioncampaign setupA/B testingdata analysisperformance metricscopywritingdashboard creationproduct education materials
Soft Skills
communicationorganizational skillsanalytical mindsethands-on mindsetadaptabilitycollaborationcreativityproblem-solvingattention to detailinitiative