Director of Paid Media

HIP Creative

Director of Paid Media leading Google and Meta acquisition for HIP and Neon Canvas. Unifying standards, managing 500+ client accounts, and driving growth for dental lead-generation partners.

Posted 8/18/2026full-timeRemote • Florida • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in paid media strategy, including Google Ads and Meta, with a strong focus on KPI attainment and analytics. Proven ability to lead teams, manage budgets, and drive growth while ensuring compliance and brand safety.

Highest-signal resume keywords

Paid Media StrategyGoogle Ads MasteryTeam LeadershipKPI ManagementChange Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Google AdsMeta AdvertisingPerformance MaxAnalyticsLead GenerationBudget ManagementP&L ManagementAd-Ops ProcessesExperimentationCommercial Literacy

Soft Skills

Executive CommunicationStakeholder ManagementCoachingCollaborationProblem Solving

Tools & Technologies

Ad-Tech ToolsQA ToolsVendor Management SystemsSales Support ToolsTraining Platforms

Industry Keywords

Paid MediaDigital MarketingLocal Service BusinessesOrthodonticsDental Experience

About the role

Key responsibilities & impact

Set the paid-media strategy, playbook, and Google/Meta channel mix for HIP and Neon Canvas
Own KPI attainment, including ROAS, CPL, CTR by vertical, pacing, and budget governance across both brands
Drive unified standards, tooling, ad-ops processes, and QA across HIP and Neon Canvas
Own escalations, QBRs, and strategy for major partners and new-logo pursuits
Own the service line’s P&L, pricing and packaging, utilization and capacity, growth, and expansion
Run pre-sales scoping and support sales on paid-media pitches and proposals
Own organization design, leveling, career paths, compensation-band input, succession, bench planning, onboarding, and L&D
Manage vendors, contracts, and SLAs; own the function’s budget, risk, compliance, and brand safety
Track emerging ad surfaces and formats and define adoption strategies ahead of competitors
Lead AI enablement across paid teams, tools, workflows, and training
Run 1:1s with Team Leads for coaching, scorecard review, and unblocking
Personally work with at-risk or sliding partners while Team Leads manage the remaining portfolio

Requirements

What you’ll need

2+ years as a Director of Paid Media or equivalent at an agency of similar size and scope, managing 500+ client accounts
Direct experience unifying paid media across two brands or logos under one umbrella
6+ years in paid media across Google Ads, including Search and Performance Max, and Meta
Lead-generation experience for local service businesses
Orthodontic or dental experience is a strong plus
2+ years leading other managers, not only individual specialists
Deep platform mastery
Strong analytics and experimentation skills
Proven change-management ability and comfort unifying two brands or teams
Commercial literacy, including delivery margin, utilization, and growth
Experience partnering with sales
Excellent executive communication and stakeholder management skills
Must be located in the US
Ability to work 8 am–5 pm CST, Monday to Friday

Benefits

Comp & perks

401(k) matching
Dental Insurance
Health Insurance
Vision Insurance
Life Insurance
PTO eligibility after 90 days of hire
10 vacation days the first year of service
Unlimited PTO starting year two
Flexible partial days
Sick/personal days
Remote position