Director of SEO

HIP Creative

Director of SEO leading SEO strategy, operations, and AI-search innovation for HIP and Neon Canvas. Driving organic growth, retention, margins, and unified delivery across orthodontic and dental partner accounts.

Posted 8/18/2026full-timeRemote • Florida • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO management, including technical, content, and off-page strategies, while effectively leading teams and managing multi-client accounts. Proven ability to unify operations across brands, drive organic growth, and communicate with executive stakeholders.

Highest-signal resume keywords

Director Of SEOSEO Strategy DevelopmentTeam LeadershipChange ManagementCommercial Literacy

ATS Keywords

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Hard Skills

Technical SEOContent SEOOff-Page SEOLocal SEOSEO Measurement (GSC/GA)SEO ToolingGEO/AEO StrategiesP&L ManagementVendor ManagementBudget Management

Soft Skills

Executive CommunicationStakeholder ManagementCoachingCollaboration

Tools & Technologies

SEO ToolingContent Automation ToolsAI-Search Visibility Tools

Industry Keywords

Orthodontic ExperienceDental ExperienceAgency ExperienceMulti-Client SEO

About the role

Key responsibilities & impact

Own the topical/authority roadmap, technical standard, off-page allocation, and GEO/AEO direction for HIP and Neon Canvas
Own rankings, traffic, organic-lead outcomes by vertical, and partner retention across both brands
Merge HIP and Neon Canvas SEO ways of working, tooling, and QA into one operating model
Own escalations, QBRs, and the function's voice to leadership
Own the service line's P&L, pricing and packaging, utilization and capacity, growth and expansion
Run pre-sales scoping and support sales as the SEO expert on pitches and proposals
Own org design, leveling and career paths, comp-band input, succession and bench planning, onboarding, and L&D
Manage vendors, contracts, and SLAs, including SEO tooling and plugin work; own the budget, risk, compliance, and brand safety at scale
Push emerging strategies including Reddit/community plays, AI-search visibility through GEO/AEO, LLM-citation tactics, and content automation
Lead AI enablement across SEO teams, tools, workflows, and training
Run 1:1s with each Team Lead for coaching, scorecard review, and unblocking
Personally work with at-risk or sliding partners while Team Leads own the rest

Requirements

What you’ll need

2+ years as a Director of SEO or equivalent at an agency of similar size and scope, managing multi-client SEO across 500+ accounts
Direct experience unifying SEO across two brands or logos under one umbrella into a single operating model
6+ years in SEO spanning technical, content/on-page, off-page/links, and local/GBP
Agency or multi-client experience strongly preferred
Orthodontic or dental experience is a plus
2+ years leading other managers, not only individual specialists
Strong command of measurement (GSC/GA), modern SEO tooling, and emerging GEO/AEO
Proven change-management ability and experience merging or standardizing teams
Commercial literacy, including delivery margin, utilization, and growth, and experience partnering with sales
Excellent executive communication and stakeholder management skills
Must be located in the US
Must be available to work 8 am–5 pm CST Monday to Friday

Benefits

Comp & perks

401(k) matching
Dental Insurance
Health Insurance
Vision Insurance
Life Insurance
PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)
Remote position