HIP Creative

B2B Marketing Strategist – Orthodontic, Dental

HIP Creative

full-time

Posted on:

Location Type: Hybrid

Location: Cantonment • Florida • United States

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Salary

💰 $90,000 per year

About the role

  • Own marketing strategy for both HIP and Neon Canvas across paid, organic, and content channels
  • Oversee all active paid campaigns on Meta and Google — directing copy, creative, offers, budgets, and strategy in partnership with the internal paid media team
  • Support the internal sales team with quality, qualified lead flow from campaign activity
  • Own the trade show marketing strategy for both brands — from pre-show promotion and booth messaging to post-show follow-up campaigns
  • Define clear goals and success metrics for each event and hold the team accountable to them
  • Ensure lead capture, HubSpot entry, and follow-up sequences are in place before every show
  • Measure and report ROI for each trade show and use that data to inform future event investment decisions
  • Conduct comprehensive website, SEO, and marketing audits for prospective B2B clients in collaboration with the Practice Advisor — approximately 5 per month
  • Translate audit findings into clear, prioritized marketing strategies with defined execution plans
  • Serve as the primary client contact for a portfolio of 10 B2B accounts — owning the relationship from onboarding through retention
  • Lead 5 monthly client calls per week, each requiring dedicated prep and thorough post-call follow-through
  • Proactively identify upsell opportunities, warning signs, and areas where clients need more support
  • Maintain client trust through consistent communication and follow-through
  • Serve as the internal HubSpot owner — responsible for the platform’s integrity, structure, and performance across all top-of-funnel and bottom-of-funnel activities
  • Build, manage, and optimize HubSpot automations and workflows that support lead nurturing, client onboarding, follow-up sequences, and retention — for both internal brands and client accounts

Requirements

  • 3–5+ years in a marketing role with direct responsibility for paid campaign performance and client-facing work
  • Proven experience running Meta and Google Ads campaigns that generated measurable, qualified leads
  • Ability to conduct and deliver professional website, SEO, and marketing audits for prospective clients
  • HubSpot proficiency: reporting, pipeline visibility, contact management, and data analysis
  • Polished, professional communicator — comfortable leading client calls, presenting strategy, and managing difficult conversations
  • Experience managing multiple client accounts simultaneously
  • Strong analytical mindset: you can look at data and know what it means and what to do next
  • Self-directed and organized
  • Nice to Have
  • Experience in dental, orthodontic, or healthcare marketing
  • Agency background with exposure to multi-client account management
  • Familiarity with SEO tools
  • Content strategy or copywriting experience that supports campaign and brand work
Benefits
  • 401(k) matching
  • Dental Insurance
  • Health Insurance
  • Vision Insurance
  • Life Insurance
  • PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid campaign performanceMeta AdsGoogle Adswebsite auditsSEO auditsmarketing auditsdata analysislead nurturingclient onboardingcopywriting
Soft Skills
professional communicationclient relationship managementanalytical mindsetself-directedorganizedpresentation skillsupsellingproblem-solvingteam accountabilityfollow-through