Lead Retail and Foodservice Sales strategy & initiatives via omnichannel support: social, e-retail, in-store display, demo support, media, etc.
Manage the Sales Marketing department, providing guidance and mentorship to the team: Director, Customer Development, Shopper Marketing Manager, Category Manager, and Sales Marketing Manager.
Collaborate cross-functionally with various departments, including Creative, Finance, Operations, and Sales.
Develop omni-channel support strategies, such as social media, e-retail, in-store display, and media.
Collaborate with sales leaders on key account strategy and execution. Attend customer buyer reviews.
Plan and conduct quarterly sales meetings and partner with Sales Directors on the Annual Planning Process.
Manage Retail and FS P&L for selling expenses and allocate funds for shopper marketing projects.
Monitor sales performance, engage with sales teams, and support quarterly bonuses.
Partner with operations and co-packing partners to own ready-to-display merchandising solutions e.g. quarter pallets, half pallets, shippers, etc.
Track customer scorecards, sales apps (Salesforce, Sengen, etc.), and promotional program performance and ensure field teams are equipped with data-backed selling strategies
Oversee market research to monitor trends and competitor activities [Category Manager]
Requirements
Bachelor’s degree in Business, Marketing, Sales, or related field; MBA preferred
10+ years of experience in sales, customer development, or trade/shopper marketing within the CPG industry
5+ years in a senior leadership role managing sales or trade marketing teams
Proven success leading sales strategy across retail and foodservice channels
Strong experience with omnichannel selling: in-store, eRetail, social, and digital media
Expertise in trade spend management, P&L ownership, ROI analysis, and promotional strategy
Skilled in category management, shopper insights, and customer scorecard tracking
Proficient in Salesforce, Sengen, Excel; familiarity with tools like Looker or Tableau is a plus
Strong collaboration with cross-functional teams including Creative, Finance, Ops, and RGM
Excellent communication and presentation skills; confident in leading buyer meetings
Experience mentoring high-performing teams at Director and Manager levels
Comfortable working in a fast-paced, entrepreneurial, remote-first environment
Authorized to work in the U.S.; willing to travel up to 25%
Benefits
Base salary of $165,000-200,000, based on territory and experience. Actual salary offered may vary based on location and work experience. The base pay range is subject to change and may be modified in the future.
Bonus Eligible
Unlimited vacation
Sick Days
Up to 100% of the employee and dependent healthcare premiums are paid for by the company
Life insurance/AD&D (company-paid and voluntary)
Flexible Spending Accounts
401K (regular and Roth)
Up to $150/month health and wellness reimbursement
Up to $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
Employee Discount on Hint Water
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.