Integrated Marketing Manager

Hinge Health

Integrated Marketing Manager leading multi-channel campaigns that drive member signups for Hinge Health. Collaborating across teams to build awareness and trust among eligible members through strategic marketing efforts.

Posted 7/9/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $150,000 - $206,000 per yearWebsite

About the role

Key responsibilities & impact

Lead integrated campaign strategy: Develop and execute multi-channel campaign plans across content, organic social, and paid awareness media that align with business goals and span paid, owned, and earned channels.
Own end-to-end campaign management: Drive campaigns from brief and concept development through stakeholder alignment, execution, launch, and post-campaign analysis.
Direct agency partners and internal resources: Serve as the day-to-day lead for agency partners and internal contributors — setting clear direction, maintaining a high bar for output, and ensuring teams have what they need to execute effectively.
Drive creative excellence: Partner with internal creative teams and agency partners to cultivate an environment where creative risk-taking leads to resonant, high-impact work — providing sharp, actionable feedback that keeps programs on strategy.
Build awareness and trust across diverse audiences: Develop and evangelize a strong point of view on how strategic messaging can engage, generate demand, and drive action among Hinge Health's eligible member population.
Collaborate cross-functionally: Partner closely with Product, Product Marketing, GTM, and Comms teams to maximize campaign impact and ensure consistent messaging across every touchpoint.
Expand channel presence: Identify opportunities to enter new channels and build synergies with existing ones — working closely with channel owners across the broader marketing organization to align on shared goals and make every channel more effective.

Requirements

What you’ll need

4+ years of marketing experience, including at least 3 years in an integrated or campaign-focused role, ideally with time spent managing and directing execution by internal and external resources under defined strategies.
Proven campaign management success across a range of channels — ideally spanning a combination of digital, social, content, email, paid media, and awareness — with strong command of the full customer journey from awareness through conversion.
Strong communicator and collaborator who can influence across functions and adapt messaging for different audiences and cultural contexts.

Benefits

Comp & perks

Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
Modern life stipends: Manage your own learning and development
Grow with us through discounted company stock through our ESPP with easy payroll deductions.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Multi-Channel Campaign PlanningDigital MarketingSocial Media ManagementContent StrategyEmail MarketingPaid MediaCustomer Journey MappingStakeholder AlignmentPost-Campaign AnalysisPerformance Metrics

Soft Skills

Strong CommunicationCollaborationInfluencing SkillsAdaptabilityFeedback Delivery