Hinge Health

Demand Generation Manager

Hinge Health

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Salary

💰 $123,200 - $184,800 per year

About the role

  • You'll analyze current paid advertising campaigns (LinkedIn, Google Ads, display) and identify quick-win optimizations to improve lead quality and reduce cost-per-acquisition
  • You'll leverage AI-powered tools (Writer, Anyword, data enrichment platforms) to scale campaign production and improve targeting precision with existing resources
  • You'll take ownership of at least one high-impact campaign from brief to execution, testing messaging and channel mix to establish your baseline performance
  • You'll launch a series of targeted account-based marketing (ABM) campaigns in partnership with Commercial Marketing, driving engagement with key accounts
  • You'll optimize paid channel performance, implementing tracking improvements and building dashboards in Google Analytics to measure campaign ROI and pipeline contribution
  • You'll establish a testing framework for continuous campaign optimization, running A/B tests on ad creative, landing pages, and audience segmentation to increase conversion rates by at least 15%
  • You'll own the demand generation strategy for one or more key segments (employer, health plan, consultant, or ecosystem partners), delivering measurable pipeline growth aligned to business targets
  • You'll act as the primary strategist for paid media investments, managing external relationships and budget allocation to maximize ROI across channels
  • You'll scale what works, creating repeatable playbooks and processes that the broader marketing team can leverage—embodying our "Think Long-Term" principle

Requirements

  • 5-7 years of B2B demand generation or digital marketing experience, with a proven track record of driving measurable pipeline growth through multi-channel campaigns
  • Deep expertise in paid advertising including LinkedIn Ads, Google Ads (AdWords), Google Analytics, and display advertising; proven ability to execute and optimize campaigns via demand-side platforms (DSPs)
  • Hands-on experience with account-based marketing (ABM) strategies and tools (6sense, Demandbase, or similar platforms)
  • Proficiency with Salesforce and marketing automation platforms (Pardot, Marketo, or HubSpot) for campaign setup, lead management, and attribution tracking and comfort adopting AI-powered marketing tools to enhance campaign performance and efficiency
  • Strong analytical skills: ability to build dashboards, interpret campaign data, calculate ROI, and translate insights into action
  • Experience managing external agencies and vendors, including developing campaign briefs, tracking budgets, and evaluating performance
  • Bachelor's degree in Marketing, Business, Communications, or related field
Benefits
  • Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
  • Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
  • Modern life stipends: Manage your own learning and development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationdigital marketingpaid advertisingLinkedIn AdsGoogle AdsGoogle Analyticsaccount-based marketingcampaign optimizationA/B testingROI calculation
Soft Skills
analytical skillsstrategic thinkingrelationship managementbudget managementcommunicationcollaborationproblem-solvingownershipcreativityadaptability