Director, Category Management

hims & hers

Director of Category Management at Hims & Hers, overseeing initiatives across acquisition, retention, and new treatments. Leading cross-functional teams with a focus on long-term growth and customer experience.

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesLead💰 $200,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in category management and strategy execution, with a strong focus on driving growth, retention, and customer experience in regulated healthcare environments. Proficient in managing P&L, launching new treatments, and leading cross-functional teams to achieve measurable outcomes.

Highest-signal resume keywords

Category ManagementP&L OwnershipCross-Functional LeadershipAnalytical FluencyRegulated Healthcare Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth StrategyRetention StrategyUnit EconomicsNew Product LaunchData AnalysisKPI DevelopmentCustomer Experience ManagementPricing StrategyBusiness Case DevelopmentPerformance Management

Soft Skills

LeadershipCollaborationCommunicationProblem-SolvingBias to Action

Tools & Technologies

LookerAmplitude

Certifications & Qualifications

Bachelor's DegreeMBA Preferred

Industry Keywords

DTCTelehealthConsumer HealthPharmacy OperationsCompounding

About the role

Key responsibilities & impact

Own the Category’s Biggest Levers
Take end-to-end ownership of the initiatives that move the P&L most — across acquisition, retention, conversion, new-treatment launches — from strategy through execution to results.
Own the unit economics behind them: CAC, LTV, ARPU, submit-to-subscriber (S2S), and contribution margin.
Size and prioritize initiatives — frame the opportunity, score trade-offs (impact vs. effort, must-have vs. nice-to-have), and bring a clear recommendation on what gets built and when.
Drive Growth & Retention
Partner with growth and lifecycle teams to lift acquisition, S2S conversion, and retention across the funnel.
Turn single-treatment buyers into multi-specialty members through cross-sell and long-term engagement.
Build pricing, bundling, and merchandising strategies that protect margin and LTV.
Launch & Scale New Treatments
Identify, prioritize, and launch new treatments, SKUs, and programs — business case to forecast to go-live.
Work with clinical and pharmacy teams to bring therapies to market safely and fast.
Build repeatable playbooks, not one-off fixes.
Own the Customer Experience
Deliver an end-to-end experience that is premium, empathetic, and destigmatizing — clinical rigor without clinical coldness.
Pressure-test the journey as a customer would, from first touch through fulfillment and ongoing care.
Pair qualitative insight with hard data to close experience gaps.
Lead Cross-Functional Execution
Be the go-to leader for your initiatives, aligning clinical, regulatory, product, growth, analytics, pharmacy, and operations.
Set clear priorities and success criteria; keep partners moving even when they don’t fully agree.
Direct the growth-ops and analytics resources behind you; act as a thought partner to the Sr. Managers supporting your work.
Manage Performance
Own the scorecard for your initiatives — revenue, contribution margin, retention / churn, S2S, ARPU, treatment adoption.
Set KPIs and success criteria for everything you run; report performance in business reviews (WBR / MBR / QBR).
Treat compliance (FDA, compounding, state telehealth) as a competitive moat, not a bottleneck.

Requirements

What you’ll need

7+ years in category management, strategy & operations, general management, or a related role with real business accountability — ideally in a high-growth, cross-functional environment.
A track record of owning high-stakes initiatives or a P&L and driving them to measurable revenue, margin, or retention outcomes.
Demonstrated success launching and scaling new products or programs, 0-to-1 and at scale.
Sharp analytical and financial fluency — you build and defend models, and you make the call when data is thin.
Cross-functional leadership that aligns clinical, product, growth, and operations behind one plan.
Bias to action: MVP, learn, iterate — over over-engineering.
The ambition and range to grow into a GM role owning a category outright.
Bachelor’s degree. MBA, management consulting, or top-tier tech (marketplace, on-demand, consumer platform) background preferred.
Bonus if you have DTC, telehealth, or consumer health experience.
Regulated healthcare products, pharmacy operations, or compounding experience.
People management experience.
Looker / Amplitude fluency.

Benefits

Comp & perks

Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
401k benefits with employer matching contribution
Offsite team retreats