Director, Product Communications

hims & hers

Director of Product Communications leading brand awareness and adoption strategies for Hims & Hers health products. Collaborating with cross-functional teams and managing communications across various platforms.

Posted 6/30/2026full-timeRemote • 🇺🇸 United StatesLead💰 $205,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product communications and strategic messaging, with a strong focus on consumer health and regulatory complexities. Proven ability to lead integrated communications campaigns and influence cross-functional teams to drive product awareness and adoption.

Highest-signal resume keywords

Product Communications LeadershipEarned Media StrategyDTC Product-Led Business UnderstandingIssue Management ExpertiseData-Driven Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Communications CampaignsMessaging DevelopmentStakeholder EngagementConsumer Behavior AnalysisRegulatory Communication

Soft Skills

Cross-Functional LeadershipInfluencing SkillsJudgment in Ambiguous SituationsAdaptability in Fast-Paced Environments

Tools & Technologies

AI Tools for CommunicationsPerformance Measurement Tools

Industry Keywords

Consumer HealthWomen’s HealthDiagnosticsProduct PositioningProactive Storytelling

About the role

Key responsibilities & impact

Lead Hers product communications across defined categories, with accountability for business impact including awareness, trust, and adoption
Influence Hers product positioning and go-to-market decisions in partnership with Product, Growth, Clinical, Regulatory, Brand and Product Marketing
Lead earned media strategy and execution tied to Hers product priorities, including proactive storytelling and reactive engagement
Drive how Hers products show up across editorial moments, influencer activations, and key external events
Ensure alignment across external and internal communications so teams operate from a consistent and accurate product narrative
Build deep expertise in Hers products and represent the company directly with media, partners, and key stakeholders
Develop and drive thought leadership across physicians, patient communities, and broader healthcare audiences for Hers.
Lead communications for new category expansion in emerging areas of women’s health, and diagnostics, including positioning and launch execution
Lead issue management within Hers product categories, driving clear positioning and response in complex or high-visibility situations
Translate clinical, regulatory, and product complexity into messaging that is clear, accurate, and defensible
Design and execute integrated communications campaigns tied to product priorities, with clear measurement of impact on awareness, trust, and adoption
Track performance, evaluate results, and adjust strategy based on what drives impact
Drive planning, prioritization, and execution discipline within your scope
Collaborate with the Corporate Communications team on issues management tied to product and category topics, including high-scrutiny areas, ensuring clear, credible, and timely responses

Requirements

What you’ll need

10–12+ years of experience in product communications, consumer communications, or related fields
Strong understanding of DTC product-led businesses, including how product, growth, and customer behavior connect
Experience leveraging AI tools and strategies to enhance team and communications performance
Experience owning a defined area of responsibility end-to-end, including shaping direction and driving execution
Strong earned media experience, with a track record of landing stories and building sustained narratives
Experience working across media, influencer, editorial, and event-driven communications
Experience in consumer health or other consumer-facing industries with regulatory or reputational complexity
Strong consumer instincts, with the ability to translate product value into messaging that resonates with real users
Experience leading issue management within a defined scope, with strong judgment in fast-moving or ambiguous situations
Data-driven mindset, with the ability to define success, measure performance, and adjust based on impact
Strong cross-functional leadership and ability to influence Product, Growth, Clinical, and Executive stakeholders
Ability to manage multiple priorities and operate effectively in a fast-paced environment
Bachelor’s degree required

Benefits

Comp & perks

Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
401k benefits with employer matching contribution
Offsite team retreats