Lead Product Manager, Consumer Apps

hims & hers

Lead Product Manager responsible for shaping Hims & Hers mobile app experience. Driving growth and engagement while collaborating with cross-functional teams in a consumer health platform.

Posted 6/29/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $160,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management for consumer mobile applications, focusing on user engagement, retention metrics, and cross-functional collaboration. Proficient in A/B testing methodologies and translating AI features into user-friendly app experiences.

Highest-signal resume keywords

Product Management ExperienceMobile Product DesignA/B TestingCross-Functional LeadershipConsumer Health Products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Roadmap DevelopmentUser ResearchQuantitative AnalysisLifecycle Feature ShippingMetric Ownership

Soft Skills

CollaborationCommunicationLeadership

Tools & Technologies

Mobile MessagingPush NotificationsCRM Systems

Certifications & Qualifications

Bachelor's DegreeAdvanced Degree (Preferred)

Industry Keywords

Consumer ProductsHealthWellnessSubscriptionMembership

About the role

Key responsibilities & impact

Own the Hims and Hers app product roadmap, shaping new features, navigation architecture, app foundations, and cross-category experiences that help millions of patients better understand and act on their health
Lead app growth and engagement motions (mobile messaging, push notifications, while working closely with category and CRM lifecycle teams) ensuring the right message reaches the right patient at the right time
Serve as the cross-category connector: collaborate with PMs, Category owners, Marketing and others, to cohesively sequence and deliver features
Drive A/B experimentation on app features tied to patient adherence / retention, WAU/MAU, and subscriber LTV, with clear metric ownership
Translate new AI features and capabilities into app-native experiences
Partner closely with Engineering and Product Design to support technical direction and craft bar, ensuring app decisions are both buildable at speed and delightful at scale
Use data and intuition together to combine product judgment, user research, and quantitative analysis to understand user needs and make informed consumer decisions.

Requirements

What you’ll need

6+ years of product management experience, with at least 3 years owning consumer mobile products at meaningful scale
Demonstrated track record shipping app and lifecycle features with measurable retention and engagement impact
Deep understanding of mobile product design, interaction patterns, and user behavior
Strong experimentation discipline: rigorous A/B testing on mobile, with clear input / output metric frameworks
Cross-functional leadership experience: coordinating across stakeholders in a fast moving environment
Experience in consumer, health, wellness, subscription, or membership products where retention and LTV are primary success metrics (preferred)
Bachelor's degree required; advanced degree a plus

Benefits

Comp & perks

Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
401k benefits with employer matching contribution
Offsite team retreats