Senior Lead Product Copywriter

hims & hers

Lead Product Copywriter defining strategy for digital products at Hims & Hers, redefining healthcare through personalized care and innovative solutions.

Posted 6/3/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $180,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Define and drive copy strategy for digital products including storefront, app, flow, and more
Lead and mentor a team of senior product copywriters working across digital products such as online intake flows, app, subscription management, and beyond
Own content strategy for product launches, experiments, and high-visibility initiatives
Champion the integration of AI tools into copywriting workflows, ideation, and content development, establishing best practices and raising the bar for how the team works smarter and faster
Serve as a senior cross-functional partner to product managers, product marketing managers, designers, developers, and other stakeholders, setting the standard for collaboration
Synthesize and manage feedback from stakeholders at multiple levels, including executive leadership
Deliver brand, marketing, and UX copywriting at the highest level while championing and evolving brand voice, tone, and direction
Use your expertise as an insight-driven storyteller to elevate every asset you touch
Champion editorial excellence, setting the bar for editing, grammar, and proofreading standards across the team
Establish, evolve, and enforce brand and content guidelines organization-wide

Requirements

What you’ll need

10+ years' experience in digital product copywriting, with at least 3 years in a senior leadership role
Demonstrated ability to lead, grow, and inspire high-performing copywriting teams
Deep experience collaborating with designers and managing complex multi-stakeholder projects
Fluency with AI writing and productivity tools, with a demonstrated ability to incorporate them into creative workflows, experimentation, and ideation processes
Strategic thinker with a strong track record in data-driven marketing and experimentation
Proven ability to drive conversion- and engagement-focused experimentation at scale
Skilled at influencing stakeholders and executive audiences through compelling creative rationale
Strong ability to communicate the value of marketing and content strategies across all levels of the business
Experience owning multiple high-priority projects simultaneously in a fast-paced environment
Hands-on “player/coach” leadership style
Ability to address delicate topics with clarity, empathy, and precision
In-depth understanding of the healthcare, wellness, or CPG industry is a plus

Benefits

Comp & perks

Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
401k benefits with employer matching contribution
Offsite team retreats

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital product copywritingcontent strategyeditinggrammarproofreadingdata-driven marketingconversion-focused experimentationstorytellingcopywriting best practicesAI writing tools

Soft Skills

leadershipteam mentoringcollaborationstakeholder managementstrategic thinkinginfluencingcommunicationempathyproject managementcreative rationale