Senior Director, Search Engine Marketing

hims & hers

Senior Director of Search Engine Marketing leading SEM strategy for health and wellness platform. Responsible for optimizing budgets and driving growth across various search channels.

Posted 5/4/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $240,000 - $270,000 per yearWebsite

About the role

Key responsibilities & impact

Own and Scale a High-Impact Growth Channel
Define and execute a best-in-class SEM strategy across core and emerging surfaces (Google, Bing, Shopping, YouTube, app acquisition, etc.)
Manage and optimize a 9-figure SEM budget, ensuring efficient allocation of spend to maximize revenue and contribution margin
Establish clear performance frameworks, tying SEM directly to business outcomes (LTV, CAC, payback, operating income)
Lead Automation & AI-Driven Transformation
Identify and implement opportunities to reduce manual execution through automation and tooling
Act as the strategic owner for AI/ML integration across SEM, including bidding, creative generation, query expansion, and performance optimization
Build systems and processes that enable the team to operate faster, with higher leverage and improved decision-making
Drive Growth Beyond the Ad
Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve landing page performance, conversion rates, and onboarding flows
Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency
Influence go-to-market strategy for new categories and products, ensuring SEM is integrated early and effectively
Build and Lead a World-Class Team
Lead, mentor, and scale a high-performing SEM team (managers through directors)
Establish clear operating rhythms, performance expectations, and development paths
Build a culture of experimentation, accountability, and continuous improvement
Drive Experimentation & Insights
Develop a robust testing roadmap across bidding, creative, landing pages, and funnel optimization
Leverage data to identify growth opportunities and prioritize the highest-impact initiatives
Regularly communicate performance, insights, and strategic recommendations to executive stakeholders
Cross-Functional Leadership
Partner closely with Growth, Product, Operations, Business Development, and Medical teams
Ensure SEM insights inform broader company strategy, including pricing, packaging, and positioning
Act as a key stakeholder in company-wide growth planning

Requirements

What you’ll need

10+ years of experience in performance marketing with deep expertise in SEM
Proven track record managing large-scale SEM budgets ($20M+ annually) with strong ROI outcomes
Demonstrated success driving incremental revenue and efficiency gains at scale
Experience implementing automation, scripting, or AI/ML solutions within paid media workflows
Strong analytical foundation with the ability to connect channel metrics to broader business outcomes
Experience influencing product, UX, and lifecycle strategies to improve conversion and retention
Exceptional leadership skills with experience managing and developing senior team members
Strong communication skills with the ability to align cross-functional stakeholders and executive teams

Benefits

Comp & perks

Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
401k benefits with employer matching contribution
Offsite team retreats

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEMautomationAIMLperformance marketingdata analysisbidding strategiescreative generationconversion optimizationfunnel optimization

Soft Skills

leadershipcommunicationcross-functional collaborationmentoringstrategic thinkingaccountabilityexperimentationdecision-makinginfluencingteam development