Sales Operations Manager
Employment Hero
Sr. Manager, Community Marketing
hims & hers
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $145,000 - $165,000 per year
Job Level
Senior
About the role
- Shape the future of member experience at Hims & Hers; focus on customer engagement, hosting community events, and touchpoints that foster long-term trust and brand affinity
- Define and execute a comprehensive engagement and growth strategy for the Hims and Hers Health Collective that aligns with business goals and customer needs
- Use data and insights to drive decision-making, improve program performance, and identify new opportunities for engagement
- Recruit, onboard, and support selected community members to foster participation, advocacy, and collaboration in marketing and brand initiatives
- Manage our community platform and forums, create engaging activities, and ensure a positive member experience
- Develop and manage a strategic content calendar that drives engagement, strengthens community sentiment, and aligns with key brand initiatives
- Lead community listening by identifying trends, tracking sentiment, and sharing actionable insights across teams
- Operate independently and plan strategically, managing your own roadmap with minimal oversight
- Implement and analyze community health metrics (retention, satisfaction, engagement, participation rates, etc.) and use insights to improve programs
- Design and manage a year-round event program (virtual and in-person) including expert AMAs, product Q&As, health education sessions, and community panels
- Lead the creation of quarterly newsletters to highlight company updates, celebrate community milestones, and drive ongoing engagement
- Develop ambassador or 'super user' programs that empower our most passionate customers to become advocates and feedback loops
- Represent the voice of the customer internally by surfacing trends, sentiment, and ideas across channels
- Collaborate with Social, Marketing, and Communications teams to bridge community programs with broader marketing efforts
Requirements
- 8+ years experience in customer marketing, brand community building, or customer experience programs
- A strong portfolio of community engagement programs, including content, programming, and communications, at high-growth DTC brands, health platforms, or wellness startups
- Experience running community programs such as member council, ambassador, or influencer programs
- A customer-first mindset with a bias toward helpfulness, empathy, and education
- Experience leading or hosting virtual and in-person events series, creating programming for digital or hybrid audiences
- Outstanding verbal and written communication skills, especially when addressing sensitive health or wellness topics
- Excellent project management skills and cross-functional collaboration experience
- Ability to think both strategically and operationally (zooming in on content and zooming out on scale)
- Attention to detail and commitment to producing high-quality work
- Comfortable balancing numerous priorities and demands
