Director, Communications Planning

Hilton

Director guiding Hilton’s global communications planning for hospitality marketing campaigns. Developing customer journeys, go-to-market frameworks, and multi-channel strategies to drive acquisition, retention, and loyalty.

Posted 8/5/2026full-timeMcLean • Virginia • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in campaign communications planning, cross-channel marketing, and customer journey development, with a strong ability to lead teams and collaborate across functions in a matrixed organization.

Highest-signal resume keywords

Campaign Communications PlanningCross-Channel MarketingCustomer Journey DevelopmentTeam LeadershipStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic ImplementationCommunications PlanningMessage Framework DevelopmentEcosystem MappingGo-To-Market Calendar CreationCommunications Tools DevelopmentConsumer UnderstandingMedia StrategyContent MarketingCampaign Strategy

Soft Skills

Relationship BuildingTraining and UpskillingCollaboration

Industry Keywords

HospitalityTravelConsumer ServicesGlobal BrandsAgency Environment

About the role

Key responsibilities & impact

Own and improve the strategic implementation of campaigns, initiatives, and always-on programs through year-round communication planning
Develop consumer understanding to determine how, where, and when ideas can be applied most effectively
Evaluate and leverage different channels, media, and platforms
Develop customer journeys and ecosystem mapping across key campaigns and initiatives
Work with stakeholders from other disciplines and train and upskill the team in communications planning
Collaborate with Hilton’s creative team and agency partners to amplify ideas across channels and platforms
Foster relationships across creative and media teams
Work with Global Media, Creative, Brand Strategy, Loyalty, CRM, and PR teams
Translate strategy into communication frameworks
Partner cross-functionally within a highly matrixed organization
Ensure campaigns and initiatives align with consumer needs and enterprise business outcomes
Develop comprehensive communications plans and message frameworks
Develop the overarching go-to-market calendar
Create communications planning tools, templates, and frameworks
Lead and develop a communications planning team

Requirements

What you’ll need

Ten (10) years of professional experience
Eight (8) years of campaign communications planning
Five (5) years of experience in cross-channel marketing, content marketing, or related roles
Three (3) years of experience managing teams and partnering cross-functionally
Experience leveraging and understanding modern, customer-centric marketing, including media, creative, content, and campaign strategy
Experience in an agency environment leading communications planning for large, globally relevant brands
Experience in hospitality, travel, consumer services, or related industries within large, global consumer brands
Deep understanding of customer journeys and different channels, media, and platforms
Proven experience developing talent and building teams

Benefits

Comp & perks

110 nights of deeply discounted travel, with room rates as low as $40/night through the Go Hilton travel program
Employee stock purchase program (ESPP), with Hilton shares available at a 15% discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving concierge services
Crisis Concierge support for practical and emotional care
Free counseling and support through the Employee Assistance Program (EAP) for eligible Team Members
Generous paid time off (PTO)
Health and welfare benefits, including health plans, dental coverage, and vision coverage
Retirement plans
Hybrid workplace arrangement