Senior Manager, Marketing Performance Strategy

Hilton

Senior Manager developing marketing performance strategy for Hilton. Leading measurement initiatives to connect marketing to business outcomes.

Posted 8/3/2026full-timeMcLean • Texas, Virginia • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing measurement and analytics, with a strong focus on developing measurement plans and frameworks that align with business objectives. Capable of synthesizing complex performance data into actionable insights for senior leadership.

Highest-signal resume keywords

Marketing Measurement ExpertisePerformance Framework DevelopmentStrategic Synthesis SkillsDigital Advertising ExperienceCampaign Measurement Strategy Execution

ATS Keywords

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Hard Skills

Brand Lift MeasurementSales/Conversion Lift AnalysisCreative TestingMarketing Mix ModelingKPI Framework DevelopmentPerformance OptimizationData SynthesisPerformance StorytellingMeasurement Plan BuildingLearning Agenda Development

Soft Skills

Strategic ThinkingCommunication SkillsCollaborationNarrative DevelopmentLeadership

Tools & Technologies

Kantar Link AILink+Analytics Tools

Industry Keywords

AdvertisingMarketing AnalyticsMeasurementBrand OrganizationAgency Partner

About the role

Key responsibilities & impact

Provide consulting support across multiple measurement frameworks including brand lift, conversion/sales lift, attention, marketing mix modeling (MMM), and others.
Synthesize cross-campaign performance learnings into a global view that feeds annual planning and GTM briefs.
Translate GTM performance outcomes into brief-to-outcome narratives that feed back into planning and investment calibration.
Ensure the Unified Learning Agenda reflects campaign measurement priorities and that Analytics receives structured, actionable briefs.
Support the Director and GTM teams with measurement expertise on the exploration of partners and strategies within the evolving media ecosystem.
Guide enterprise measurement priorities by identifying the most critical performance questions and directing Analytics resources accordingly.
Support the global Creative Effectiveness framework and scorecard, defining what 'good' is for M&L creative across campaigns and channels.
Support end-to-end pre-market testing (Kantar Link AI / Link+): define criteria, interpret results, and deliver go/no-go decisions and creative recommendations.
Interpret in-market creative performance signals, synthesizing data outputs from the Manager, Performance Strategy into optimization and scaling recommendations.
Translate in-market creative findings into implications for the creative brief, GTM strategy, and investment decisions.
Be the primary performance storytelling partner for brand partners aligned to GTM strategy, ensuring each brand category has a credible view of marketing impact.
Partner with the Director on Quarterly Business Reviews (QBR), Executive Committee (EC), and Marketing & Loyalty Leadership Team (MLLT) performance narratives, connecting results to implications, trade-offs, and recommended actions for senior leadership informed by campaign insights.
Partner with Marketing Analytics on metrics and performance inputs aligned to KPIs, establishing clear requirements rather than building dashboards or reports directly.
Lead enterprise performance synthesis for Monthly Business Reviews (MBRs), identifying patterns, risks, and opportunities across M&L activity with confidence.
Own campaign measurement strategy execution across the M&L portfolio, leading development of KPI frameworks, success criteria, and measurement for campaigns at every level.

Requirements

What you’ll need

Seven (7) years of experience in advertising, marketing analytics, or measurement in a brand organization, measurement company, or agency partner
Four (4) years of experience working in digital advertising
Experience building measurement plans, learning agendas, and performance frameworks based on business and marketing objectives
Experience in marketing measurement and effectiveness, with fluency across brand lift, sales/conversion lift, creative testing (pre- and in-market), and marketing mix modeling
Strategic synthesis skills, can turn complex, multi-source performance data into a clear narrative with business implications for senior audiences
Willing to work a hybrid office schedule in McLean, VA or Addison, TX (3 days per week)

Benefits

Comp & perks

Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
Financial security for your future – Our retirement plans make it easier to save for what’s next