Segment CDP Marketing Activation Engineer

Hilton Grand Vacations

Segment CDP Marketing Activation Engineer at Hilton Grand Vacations. Translate marketing requirements into scalable, governed audiences within Segment for lifecycle marketing.

Posted 6/5/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

ETL

About the role

Key responsibilities & impact

Translate marketing briefs and requirements into technically sound audience definitions and segmentation logic within Segment
Design, build, and maintain reusable, identity-aware audiences to support lifecycle marketing, personalization, and activation use cases
Serve as the in-platform SME for Segment, including audience creation, traits, events, and destination activation
Partner cross-functionally with Marketing, Data, and Engineering to align business needs with technical audience and data solutions
Validate, monitor, and troubleshoot data ingestion pipelines to ensure accuracy, completeness, and alignment with expected schemas
Configure and manage Segment Unify, including identity resolution, merge policies, and profile stitching
Ensure high standards of data quality, integrity, naming conventions, and platform governance across audiences and data sources
Develop and enforce SOPs, QA processes, and governance frameworks for audience creation, data onboarding, and change management
Monitor audience performance, data flow, and platform health, identifying and resolving issues and optimization opportunities
Configure and manage access controls, permissions, and Engage Spaces to support governance and privacy requirements
Document audience logic, operational processes, and governance standards to support audit readiness and scalability
Provide training, guidance, and best practices to enable stakeholder adoption and effective use of the CDP
Continuously improve segmentation strategies, platform usage, and operational processes to drive better marketing outcomes
Embody the Hilton Grand Vacations Values of Hospitality, Integrity, Leadership, Teamwork, Ownership, Now,
Adheres to Company standards and maintains compliance with all policies and procedures.
Performs other related duties as assigned.

Requirements

What you’ll need

Deep knowledge of Customer Data Platforms (CDPs), specifically Twilio Segment, including Audiences, Unify, Personas/Engage, and destination integrations
Marketing Systems integration knowledge with the ability to connect data, technology, and business outcomes
Strong understanding of identity resolution, profile stitching, and customer data modeling concepts
Experience with event-based data structures, schemas, traits, and tracking plans
Working knowledge of data pipelines, ETL processes, and data validation techniques
Familiarity with data governance principles, including data quality, naming conventions, access controls, and privacy compliance (Confluence experience is a plus)
Ability to manage multiple priorities and deliver high-quality outputs in a fast-paced, evolving environment
Effective communication skills to translate technical concepts for non-technical stakeholders and enable adoption
Familiarity with downstream activation platforms (e.g., email, paid media, personalization tools) and how CDP audiences are consumed
Experience with API integrations, event tracking implementations, and debugging tools
5+ years of hands-on experience with a CDP (Segment strongly preferred)
Experience in lifecycle marketing, personalization, or omnichannel activation strategies
Experience in highly regulated environments with privacy and consent considerations
Experience designing customer journeys, trigger-based campaigns, and segmentation strategies
Knowledge of A/B testing, experimentation frameworks, and personalization techniques
Understanding of attribution and campaign performance measurement
Familiarity with data privacy regulations (GDPR, CCPA/CPRA) and consent management practices
Proactive mindset with a focus on continuous improvement and optimization
Ability to influence without authority across cross-functional stakeholders
Strong communication skills for both technical and non-technical audiences
High attention to detail balanced with the ability to operate strategically and prioritize effectively

Benefits

Comp & perks

Excellent health care options, including medical, dental, and vision
A people-first culture
Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
Perks at work: Employee Pricing platform
Employee Assistance Program that supports your physical and mental well-being.
Paid Vacation Time and Paid Sick Days
401(k) program with company match
Tuition reimbursement programs
Numerous learning and advancement opportunities
And more!

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Customer Data PlatformsTwilio Segmentidentity resolutionprofile stitchingdata pipelinesETL processesevent-based data structuresdata validation techniquesAPI integrationsA/B testing

Soft Skills

effective communicationability to manage multiple prioritiesproactive mindsetinfluence without authorityhigh attention to detailcontinuous improvementtranslate technical conceptscollaborationstakeholder adoptionstrategic prioritization