Hilton Grand Vacations

Manager, Paid Media & Analytics

Hilton Grand Vacations

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

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About the role

  • Develop and own the multi‑channel paid media strategy across channels such as search, social, programmatic, video, display, retargeting, and emerging platforms.
  • Plan, launch, and manage paid campaigns end‑to‑end, including audience development, creative briefing, budget allocation, pacing, QA, and performance tracking.
  • Continuously optimize campaigns based on performance insights to improve efficiency, quality of leads, and ROI.
  • Manage agency partners and/or internal resources to ensure flawless execution and alignment with business objectives.
  • Partner with creative, product, and brand teams to test new messaging, formats, and approaches that improve conversion and engagement.
  • Work closely with marketing, creative, analytics, and product teams to align goals, share insights, and drive integrated campaign performance.
  • Serve as the internal subject‑matter expert for paid media and marketing analytics.
  • Present recommendations, testing results, and insights to leaders and stakeholders with clarity and confidence.
  • Manage paid media budgets, forecasting, pacing, and scenario modeling.
  • Ensure investments align with pipeline, revenue, and brand goals.
  • Track spend efficiency and proactively adjust strategies to maximize ROI.
  • Own marketing performance measurement across all paid media and broader marketing campaigns.
  • Deliver clear, actionable reporting and dashboards that communicate campaign results, trends, and business impact.
  • Build measurement frameworks, KPIs, attribution models, and testing structures that ensure marketing investments are accountable and optimized.
  • Conduct deep‑dive analyses to uncover growth opportunities, audience insights, channel performance drivers, and optimization recommendations.

Requirements

  • BA/BS/Bachelor's Degree
  • 5+ years of hands‑on experience leading paid media strategy and execution across search, social, display, programmatic, and/or video channels.
  • Deep channel expertise with a proven track record of building, optimizing, and scaling high‑performance campaigns that drive measurable business outcomes.
  • Advanced hands-on proficiency in paid media platforms, including Google Ads, Meta Ads Manager, DV360, Zeta Global and/or other equivalent tools.
  • Demonstrated success managing budgets, pacing, forecasting, and performance reporting with accuracy and strategic rigor across multiple channels.
  • Strong ability to interpret complex data sets, create dashboards and translate metrics into actionable strategies
Benefits
  • Recognition Programs and Rewards
  • Excellent health care options, including medical, dental, and vision
  • A people-first culture
  • Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
  • Perks at work: Employee Pricing platform
  • Employee Assistance Program that supports your physical and mental well-being.
  • Paid Vacation Time and Paid Sick Days
  • 401(k) program with company match
  • Tuition reimbursement programs
  • Numerous learning and advancement opportunities
  • And more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media strategycampaign managementaudience developmentperformance trackingbudget allocationdata analysisKPI developmentattribution modelingoptimization strategiesreporting
Soft Skills
communicationcollaborationleadershipstrategic thinkingproblem-solvingpresentation skillsinsight sharingcreative briefingadaptabilityattention to detail
Certifications
Bachelor's DegreeGoogle Ads CertificationMeta Ads CertificationDigital Marketing CertificationAnalytics Certification