Consumer Growth Marketing Lead – Mobile Apps

Hiiya

Consumer Growth Marketing Lead responsible for app marketing strategy and execution at Hiya. Shaping consumer growth and community presence while leveraging AI for innovative tactics and results.

Posted 7/14/2026full-timeSeattle • Washington • 🇺🇸 United StatesSenior💰 $146,500 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2C app marketing, focusing on audience strategy, acquisition, and retention metrics such as MAU and CAC. Proficient in building social and community presence while leveraging AI for innovative marketing solutions.

Highest-signal resume keywords

B2C App MarketingAcquisition StrategyASOSocial Media ManagementConsumer Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience StrategyCampaign PlanningMobile Channel MarketingGrowth Metrics AnalysisInfluencer Marketing

Soft Skills

OwnershipStorytellingCuriosityExperimental Mindset

Tools & Technologies

AI ToolsAd Building Software

Industry Keywords

Customer Acquisition CostMonthly Active UsersRetentionCommunity EngagementProduct Positioning

About the role

Key responsibilities & impact

Own the strategy: audience, ICP, positioning, naming, messaging. Build it from the customer out, and shape how each app shows up and stands apart.
Run acquisition end to end. Plan the campaigns, pick the channels, get scrappy building the ads yourself. Know what actually moves installs.
Own the app store presence: listing, ASO, and the whole path from "found you" to "downloaded."
Build our social + community presence. Should we be on TikTok? Run influencer? Show up where people already talk about us (hi, Reddit)? You'll make the call, then go do it.
Own the growth fundamentals: MAU, retention, acquisition, CAC. Test, read, iterate, repeat.
Shape pricing + packaging with our product team. You'll have the acquisition and retention signal that should drive it.
Turn consumer wins into operator proof, and bring that story into partner conversations yourself.
Sit with Product + Engineering on roadmap and launches, and build the consumer marketing playbook from scratch.

Requirements

What you’ll need

You've done consumer marketing. You've owned B2C / app marketing and you build from the customer out, not the product in.
Full-stack and scrappy. Strategy to execution with no handoff. You'd rather ship your own ad today and test the hell out of it, rather than wait a quarter for a perfect one.
An owner. You set the agenda, make the call, and own the result.
Fluent in app growth. ASO, mobile channels, lifecycle, and the metrics (MAU, retention, CAC) are home turf.
A channel builder with taste. You've got a point of view on social, community, and influencer, and the hands to stand them up — not just brief them.
Bilingual in B2C and B2B. You live in consumer but get how a B2B company runs, and can carry consumer insight into an operator room.
A sharp storyteller. You make technical capabilities sound like things real people actually care about.
Curious and experimental with AI. Our PMs are already vibe-coding fixes to production. You'll use AI daily to move faster and keep the quality bar high.
Comfortable representing Hiya at events and in customer-facing settings.

Benefits

Comp & perks

Equity compensation
401K program with 3% match through Fidelity Investments
Self managed vacation plan
15 Paid holidays including Recharge Days
100% covered medical, dental, and vision for the employee and 50% coverage for dependents
Flexible spending, health savings accounts and Pretax dependent day care savings plan
Paid parental leave
Voluntary Life and AD&D, and Accident insurance options
Employer-paid life insurance
Employer-paid long-term disability coverage (in qualifying states)
Donation Matching for a charity of your choice (up to $1,000/ year)
$1,000/year reimbursement in Professional Development funds