
Senior GTM Engineer, Marketing
Hiiya
full-time
Posted on:
Location Type: Hybrid
Location: Seattle • Washington • United States
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Salary
💰 $133,500 - $194,000 per year
Job Level
Tech Stack
About the role
- Own the end-to-end buyer journey across awareness, consideration, and conversion stages, translating positioning and campaign strategy into compelling, high-converting web experiences
- Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok), architecting a scalable React/Next.js-based frontend that maintains strong engineering standards while enabling marketing speed
- Build modular systems that enable rapid deployment of campaigns and landing pages, increasing experimentation velocity across enterprise and PLG segments
- Integrate AI agents and LLM APIs to power dynamic content generation, personalized experiences, SEO/GEO optimization workflows, and scalable localization—reimagining what's possible in digital marketing
- Own international website expansion across 20+ markets, designing and scaling multi-language, multi-region architecture with localization workflows, regional SEO optimization, and global compliance standards
- Architect and implement event tracking, data layers, and attribution frameworks, maintaining hands-on ownership of tools such as Google Analytics 4, Amplitude, and Google Tag Manager
- Ensure clean data flow between website, CRM, marketing automation, and PLG systems, aligning web experimentation with paid, organic, lifecycle, and product initiatives
- Develop hypotheses and testing roadmaps to improve performance of top pages, owning website KPIs and making tradeoffs between speed, quality, and scale
- Maintain best-in-class mobile and desktop experiences, Core Web Vitals, performance benchmarks, UX clarity, messaging effectiveness, and accessibility standards
Requirements
- 5–8+ years in growth engineering, frontend engineering, or product-focused web development, ideally in B2B SaaS or PLG environments
- Strong React/Next.js (or similar modern frontend framework) experience with demonstrated ability to build scalable, high-performance web applications
- Hands-on experience leading headless CMS implementations or migrations
- Proficiency with web analytics tools (Google Analytics 4, Amplitude, etc.) and implementing A/B testing and experimentation frameworks
- Strong understanding of technical SEO, GEO, AEO, and performance optimization
- Experience integrating APIs and third-party systems into web platforms
- Demonstrated ability to translate marketing strategy into technical execution and balance engineering rigor with marketing speed.
Benefits
- Employer-sponsored Insurance
- Medical, dental, and vision (PPO & HDHP); 50% dependent coverage
- Health, flexible spending, and dependent care accounts
- Life, AD&D, and accident coverage, with company-paid life and long-term disability
- 401(k) with 3% company match (via Fidelity)
- Flexible vacation policy and paid company holidays
- Paid parental leave
- Work-from-home equipment stipend
- $1,000 annually to invest in your learning and growth
- $1,000/year in charitable donation matching
- Team lunch 2x per week
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ReactNext.jsheadless CMSweb analyticsA/B testingtechnical SEOGEO optimizationAPI integrationdata layersattribution frameworks
Soft Skills
leadershipstrategic thinkingproblem-solvingcommunicationcollaborationadaptabilitycreativityanalytical thinkingproject managementattention to detail