Salary
💰 $54,000 - $62,000 per year
About the role
- Develop and maintain media and influencer relations; proactively engage media and develop storylines
- Secure coverage for accounts according to team goals
- Facilitate media briefings across client accounts and provide feedback to clients
- Own portions of client PR calls and provide counsel on media opportunities and coverage
- Present quarterly/yearly account progress as needed
- Own key elements of the PR program (analysts, influencers, speaking, content, etc.)
- Generate and edit press releases, award submissions, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking abstracts, pitches, Q&As, and other PR collateral
- Produce professional, articulate and timely client communication
- Mentor junior staff, assist in development of goals, deliver annual reviews and quarterly check-ins
- Participate in new business processes, research and present at pitches
- Identify and attend networking events; encourage team attendance
- Maintain respectful, enthusiastic, and professional attitude; support teams and manage up and down
- Use Highwire social channels and write for the Highwire blog
- Proactively set quarterly goals, track growth, prioritize responsibilities, and consistently meet deadlines
Requirements
- 2-3 years of PR experience (agency or startup experience preferred)
- Solid relationships with key media and influencer targets
- Strong knowledge of all media and influencers relevant to clients’ business
- Proactive media engagement and storyline development skills
- Exceptional writing skills; ability to generate press releases and other content with minimal edits
- Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence
- Professional, articulate and timely client communication
- Client service experience: facilitate media briefings, own portions of client PR calls, provide counsel on media opportunities
- Experience owning key elements of PR programs (analysts, influencers, speaking, content)
- Mentoring or leadership experience to support junior staff development
- Ability to prioritize responsibilities, hit deadlines, and drive projects forward independently
- Social media savvy