Product Marketing Manager, Customer Advocacy
Hightouch
full-time
Posted on:
Location: New York • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Build and manage a comprehensive customer reference program, identifying and nurturing champion customers across all industries, solutions, and geographies
- Develop and maintain a robust database of customer advocates, tracking their engagement, availability, and areas of expertise
- Lead end-to-end case study development, from customer identification and interview coordination to content creation and approval processes
- Project manage multiple case study initiatives simultaneously, ensuring timely delivery and high-quality output
- Own and optimize presence on review platforms including G2.com, Gartner Peer Insights, TrustRadius, and Capterra
- Develop and execute strategies to increase review volume and ratings across all platforms
- Partner closely with Sales, Customer Success, and Product Marketing teams to identify advocacy opportunities
- Support sales teams with reference calls, proof points, and customer evidence materials
- Collaborate with PR and Communications teams to leverage customer stories for thought leadership and media opportunities
- Track and report on customer advocacy program impact, including advocacy-driven revenue attribution
Requirements
- 3-5 years of experience in customer marketing, customer advocacy, or customer success roles, preferably in B2B SaaS
- Proven track record of building and managing customer reference programs from the ground up
- Strong project management skills with ability to manage multiple initiatives simultaneously
- Excellent written and verbal communication skills, with experience conducting customer interviews
- Demonstrated skill in persuasive business writing
- Experience creating compelling content including case studies, testimonials, and success stories
- Familiarity with review platforms like G2, Gartner Peer Insights, and TrustRadius
- Proficiency with CRM systems (preferably Salesforce) and customer advocacy platforms
- Strong relationship-building skills and ability to nurture long-term customer partnerships
- Preferred: Experience in data/analytics, marketing technology, or enterprise software industries
- Preferred: Background in content marketing, PR, or communications
- Preferred: Knowledge of sales processes and ability to support sales teams effectively
- Preferred: Experience organizing customer events or speaking programs
- Preferred: Understanding of customer journey mapping and lifecycle marketing