Advise on and shape our customer adoption strategy by defining program goals, target audiences, and engagement approaches across the lifecycle.
Lead the strategic planning and continuous optimization of adoption-focused programs, including webinars, workshops, and product education initiatives.
Own the strategic direction of customer-facing email communications, ensuring messaging, cadence, and segmentation align to the lifecycle stages, adoption objectives, and customer needs.
Design and guide segmented, targeted email communication frameworks that deliver relevant, personalized experience and elevate the overall customer journey.
Develop and maintain a holistic customer program roadmap, proactively identifying gaps, overlaps, and opportunities to improve engagement, adoption, and retention.
Partner with cross-functional teams to align program content, audience targeting, and success measurement.
Analyze program performance, engagement metrics, and customer feedback to continuously improve program effectiveness and expand adoption impact.
Ensure delivery of timely, relevant communications that support product usage, key lifecycle milestones, and customer health score improvements.

Requirements

3-5 years of prior marketing, demand gen, events, or community based experience.
Strong experience with or a capacity to learn marketing software and online applications such as Salesforce, Marketo, WordPress, Zoom Webinar, SendGrid, and Highspot.
Proven ability to manage multiple projects simultaneously in a fast-paced environment while meeting firm deadlines.
Highly detail-oriented with a strong commitment to flawless execution of customer-facing programs and ad campaigns.
Creative problem-solver with a desire to support end-to-end execution of events and adoption initiatives.
Excellent verbal and written communication, presentation, and stakeholder management skills.
Team-oriented mindset with an ambitious professional drive and eagerness to continuously learn and grow.

Benefits

Comprehensive medical, dental, vision, disability, and life benefits
Health Savings Account (HSA) with employer contribution
401(k) Matching with immediate vesting on employer match
Flexible PTO
8 paid holidays and 5 paid days for Annual Holiday Week
Quarterly Recharge Fridays (paid days off for mental health recharge)
18 weeks paid parental leave
Access to Coaches and Therapists through Modern Health
2 volunteer days per year
Commuting benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketingdemand generationevent managementcustomer engagementprogram optimizationemail communicationcustomer journey mappingperformance analysisproject managementad campaign execution

Soft Skills

detail-orientedcreative problem-solvingverbal communicationwritten communicationpresentation skillsstakeholder managementteam-orientedprofessional driveeagerness to learntime management