Communications Manager
Highspot
full-time
Posted on:
Location Type: Hybrid
Location: Seattle • Washington • United States
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Salary
💰 $97,000 - $145,000 per year
About the role
- Partner with the VP of Corporate Marketing and Head of Market Influence to develop and execute Highspot’s earned media and communications strategy
- Own day-to-day execution across earned media, organic social, and executive communications
- Translate Highspot’s AI, GTM performance, and customer impact narratives into compelling, channel-specific storytelling
- Execute proactive media pitching and story development in partnership with the executive and cross-team stakeholders
- Pursue and secure award and speaking opportunities for the company, our executives, and our agentic GTM performance platform
- Amplify press coverage, thought leadership, customer stories, and event moments across owned and social channels
- Support analyst relations programs with briefing preparation, narrative alignment, and follow-up coordination
- Manage day-to-day organic social publishing, engagement, and optimization across LinkedIn and priority channels
- Develop and execute executive social strategies that expand reach, credibility, and engagement for Highspot leaders
- Monitor industry conversations to identify timely opportunities for Highspot to lead and participate
- Own social performance analytics and listening using tools such as Sprout Social
- Translate performance data and listening insights into recommendations for messaging, campaigns, and content strategy
- Partner with Web and ABM teams to drive LLM visibility, intent spikes, and measurable engagement outcomes from earned and social efforts
- Work closely with Demand, Product Marketing, Enablement, Events, and RevOps teams to support integrated campaign execution
- Ensure communications efforts are aligned with broader GTM priorities and product launches
- Bring an editorial mindset to planning, helping identify and shape stories across the business
Requirements
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field, or equivalent experience
- 3-4+ years of experience in communications, PR, corporate marketing, or social media (B2B SaaS preferred)
- Proven experience executing earned media and organic social programs
- Strong writing and editing skills, with the ability to adapt messaging by channel and audience
- Experience working with PR agencies and cross-functional stakeholders
- Familiarity with social publishing, analytics, and listening tools (Sprout Social, Meltwater, or similar)
- Ability to manage multiple initiatives and deadlines in a fast-paced environment
- Data-informed mindset with a focus on impact and outcomes
- Preferred Skills:
- Experience in B2B SaaS, sales enablement, or broader revenue technology
- Understanding of modern B2B buying behavior and AI-driven discovery
- Experience supporting executive communications and thought leadership
- Comfort using Generative AI tools to support planning, drafting, and optimization
Benefits
- Comprehensive medical, dental, vision, disability, and life benefits
- Health Savings Account (HSA) with employer contribution
- 401(k) Matching with immediate vesting on employer match
- Flexible PTO
- 8 paid holidays and 5 paid days for Annual Holiday Week
- Quarterly Recharge Fridays (paid days off for mental health recharge)
- 18 weeks paid parental leave
- Access to Coaches and Therapists through Modern Health
- 2 volunteer days per year
- Commuting benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
earned mediaorganic socialexecutive communicationsstorytellingmedia pitchingsocial performance analyticsdata-informed mindsetwritingeditingB2B SaaS
Soft Skills
collaborationcommunicationadaptabilityproject managementtime managementstrategic thinkingcreativityanalytical thinkingleadershipstory shaping