Event Marketing Specialist
Highspot
full-time
Posted on:
Location Type: Hybrid
Location: Seattle • Washington • United States
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Salary
💰 $74,000 - $120,000 per year
About the role
- Plan and execute a wide range of events: This includes trade shows, virtual workshops, field events (dinners, happy hours, etc).
- Manage all event logistics: From venue selection and contract negotiation to catering, A/V setup, and on-site coordination.
- Manage event budgets: Track expenses, negotiate with vendors, and ensure events stay within budget guidelines.
- Collaborate with internal and external stakeholders: Work closely with marketing, sales, and other departments to align events with company objectives. Build strong relationships with vendors and partners.
- Promote events and drive attendance: Develop marketing materials, manage event registration, and execute pre-event communication strategies.
- Measure event success and report on key metrics: Analyze event data to assess ROI and identify areas for improvement.
- Willingness to travel 15% of the time (2x quarter).
Requirements
- Proven experience: 2-3 years of experience in event planning and execution.
- Strong project management skills: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines.
- Excellent communication and interpersonal skills: Ability to build rapport with diverse stakeholders, communicate clearly and concisely, and resolve conflicts effectively.
- Budget management experience: Experience developing and managing event budgets.
- Analytical skills: Experience analyzing attendee data, market trends, and campaign performance to develop and execute impactful event strategies that drive engagement, generate leads, and achieve business objectives.
- **Bonus Points:**
- Proficiency in event technology: Familiarity with event management software, registration platforms, and virtual event tools.
- Familiarity with marketing automation tools and CRM systems (Salesforce) – Marketo is a Plus!
Benefits
- Comprehensive medical, dental, vision, disability, and life benefits
- Health Savings Account (HSA) with employer contribution
- 401(k) Matching with immediate vesting on employer match
- Flexible PTO
- 8 paid holidays and 5 paid days for Annual Holiday Week
- Quarterly Recharge Fridays (paid days off for mental health recharge)
- 18 weeks paid parental leave
- Access to Coaches and Therapists through Modern Health
- 2 volunteer days per year
- Commuting benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event planningevent executionbudget managementproject managementdata analysisROI assessmentmarketing strategy developmentvendor negotiationlogistics managementevent promotion
Soft skills
communicationinterpersonal skillsrelationship buildingconflict resolutionprioritizationtime managementcollaborationanalytical thinkingproblem solvingadaptability