Content Strategist

HighlightTA

Content Strategist at StickerYou planning and executing impactful content across various channels. Focusing on SEO, email marketing, and collaboration for measurable results in a hybrid role.

Posted 5/13/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$70,000 - CA$90,000 per yearWebsite

About the role

Key responsibilities & impact

Partner with the Director of Product & Customer Marketing to develop and maintain content calendars across:
Blog and editorial content
SEO/GEO-driven content
Email and lifecycle marketing
Contribute proactive ideas, identify opportunities, and shape content direction.
Translate strategic goals into actionable content plans aligned with business priorities.
Ensure consistency and alignment across channels, campaigns, and key initiatives.
Co-own the strategy and execution of the content pipeline.
Conduct keyword research to identify and prioritize content opportunities.
Create content briefs and write high-quality, optimized articles and landing pages.
Continuously update and improve existing content to grow traffic, engagement, and rankings.
Build and refine the email content calendar in partnership with marketing teams.
Plan and write content for promotional sends, product launches, and retention campaigns.
Maintain coherent messaging across email and on-site touchpoints.
Write and edit compelling content for blogs, email, and website.
Uphold a consistent brand voice across all communications.
Use AI tools to boost quality, efficiency, and scale in content development.
Monitor and analyze content performance (traffic, rankings, engagement).
Use data insights to refine plans, test ideas, and optimize results.
Seek opportunities for continuous improvement through experimentation and iteration.
Translate product features into customer-focused messaging with Product Managers.
Support campaigns, product launches, and seasonal initiatives with strategic content.

Requirements

What you’ll need

3-5 years of experience in content strategy, marketing, or similar roles.
Proven writing and editing skills across long- and short-form content.
Experience building and managing editorial calendars.
Strong grasp of SEO/GEO (keyword research, on-page optimization, content hierarchy).
Background in email/lifecycle marketing content.
Ability to turn strategic goals into clear execution plans.
Familiarity with AI content tools and workflows.
Analytical mindset; experience with GA4, Search Console, Ahrefs, or similar tools.

Benefits

Comp & perks

A high-growth company with a strong leadership team
Company-wide positive energy — people enjoy coming to work
Fast-changing environment with ample learning and growth opportunities
Growing a global Canadian brand that takes pride in local manufacturing
Strong corporate vision focused on making small companies better
Opportunity to serve a wide variety of small and medium-sized businesses
Use of cutting-edge e-commerce and digital print customization technology

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategySEOkeyword researchon-page optimizationcontent hierarchywritingeditingemail marketinglifecycle marketingcontent optimization

Soft Skills

strategic thinkingcommunicationcollaborationcreativityanalytical mindsetattention to detailadaptabilityproblem-solvingproject managementcontinuous improvement