Lifecycle Marketing Manager

HighlightTA

Lifecycle Marketing Manager at Neon One focusing on customer engagement and retention using data-driven insights. Collaborating with cross-functional teams to optimize marketing strategies and enhance customer experience.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute customer marketing programs that increase customer engagement, satisfaction, and expansion revenue and report on results.
Optimize customer onboarding communications to accelerate time-to-value and ensure new customers feel supported and empowered.
Analyze customer behavior and product usage data to identify segmentation and messaging for upsell and cross-sell opportunities.
Work closely with the Customer Success team to identify gaps in product adoption and connect customers with educational materials.
Partner with Sales and Customer Success to track renewal processes and improve retention rates through proactive engagement strategies.
Build a customer reference program, ensuring Sales has access to enthusiastic client advocates for referrals.
Support customer-focused events, including webinars, product training sessions, and community-building initiatives, to increase engagement and customer loyalty.
Collaborate cross-functionally with Product Marketing, Customer Success, and Sales to align on customer needs and ensure marketing efforts are tailored to drive value and engagement.

Requirements

What you’ll need

5+ years of experience in lifecycle or customer marketing in SaaS.
Strong experience with marketing automation platforms (such as Pardot, Hubspot).
Proven track record of generation leads on G2 and Capterra.
Experience with Pendo or similar product usage analytics tools.
Strong project management and communication skills.
Strong analytical mindset with the ability to interpret performance data across the customer journey and communicate findings in a way that's clear, compelling, and actionable.
Self-motivated; must be able to work in a fast-paced environment with autonomy.
Experience leveraging AI and automation tools to improve efficiency and performance.

Benefits

Comp & perks

8% Bonus 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score

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Hard Skills & Tools

customer marketinglifecycle marketingmarketing automationdata analysisproject managementlead generationcustomer onboardingupsell strategiescross-sell strategiesperformance data interpretation

Soft Skills

communicationanalytical mindsetself-motivatedcollaborationcustomer engagementproactive engagementsupportiveempowermentadaptabilityautonomy