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Senior Content Marketing Manager
HighlightTA. You’ll own the narrative around how customers use Zipline and turn those experiences into compelling proof points.
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- You’ll own the narrative around how customers use Zipline and turn those experiences into compelling proof points.
- Build real relationships with Customer Success, Sales, and Account Managers to surface the right stories at the right time.
- Run interviews and manage relationships with customers, both on-site and virtually.
- Shape raw customer experiences into polished case studies, testimonials, and narratives.
- Repurpose customer stories into blogs, webinars, social proof snippets, and sales assets.
- Own the strategy and execution of Zipline’s webinar program, including audience development and speaker sourcing.
- Repurpose webinars into clips, blog content, newsletter features, and social posts.
- Develop thought leadership content across formats and keep stakeholders aligned on priorities.
- Measure performance across channels and use that data to make editorial decisions.
Requirements
What you’ll need- 5–7 years in B2B content marketing, with a portfolio that shows range-case studies, thought leadership, multi-channel campaigns.
- Strong writing and editing chops, with the range to nail Zipline’s voice across all kinds of formats and channels.
- Natural project management instincts: you keep things moving, flag issues early, and never need to be chased.
- Comfortable with ambiguity: you ask good questions, propose solutions, and keep things moving forward. You don’t just produce content; you understand why it matters and know when to say no.
- Curious about AI and excited to experiment with how it can make content work better (and faster).
- A low-ego, team-first attitude. You build trust easily and make the people around you better.
- Familiarity with the frontline teams and/or retail, retail tech, or B2B SaaS space is nice to have.
- Hands-on experience with webinar or podcast production, product marketing experience, and SEO/AEO/GEO concepts is nice to have.
- Hands-on experience building audiences or communities is nice to have.
- Comfortable with tools like WordPress, HubSpot, Google Analytics, and social scheduling platforms is nice to have.
Benefits
Comp & perks- Remote-first culture: Join a high performing, fully remote team and work where you're comfortable
- Stock Options: Get meaningful ownership in a fast-growing, venture-backed company shaping the future of retail.
- Time off: Flexible time-off policy giving you the freedom to take breaks you need, with a monthly coffee-shop stipend and a one-month fully paid sabbatical after five years.
- Benefits: World-class medical, dental, and vision policies.
- Team Connection: Annual company off-sites in fun locations.
- Volunteering: Every quarter, Zipliners get a paid day off to volunteer for a nonprofit of their choice.
- Learning: Unlimited access to Udemy Business account.
- Great humans, great work: Work with kind, collaborative teammates who value diversity and meaningful work.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B content marketingwritingeditingproject managementwebinar productionproduct marketingSEOAEOGEOaudience building
Soft Skills
relationship buildingcuriosityproblem solvingteamworktrust buildingadaptabilitycommunicationstrategic thinkingcreativityinitiative