Senior Content Marketing Manager

HighlightTA

Senior Content Marketing Manager at Zipline developing engaging content and customer narratives. Responsible for shaping webinars, case studies, and thought leadership to elevate Zipline’s presence in retail.

Posted 4/20/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $108,000 - $132,000 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

You’ll own the narrative around how customers use Zipline and turn those experiences into compelling proof points.
Build real relationships with Customer Success, Sales, and Account Managers to surface the right stories at the right time.
Run interviews and manage relationships with customers, both on-site and virtually.
Shape raw customer experiences into polished case studies, testimonials, and narratives.
Repurpose customer stories into blogs, webinars, social proof snippets, and sales assets.
Own the strategy and execution of Zipline’s webinar program, including audience development and speaker sourcing.
Repurpose webinars into clips, blog content, newsletter features, and social posts.
Develop thought leadership content across formats and keep stakeholders aligned on priorities.
Measure performance across channels and use that data to make editorial decisions.

Requirements

What you’ll need

5–7 years in B2B content marketing, with a portfolio that shows range-case studies, thought leadership, multi-channel campaigns.
Strong writing and editing chops, with the range to nail Zipline’s voice across all kinds of formats and channels.
Natural project management instincts: you keep things moving, flag issues early, and never need to be chased.
Comfortable with ambiguity: you ask good questions, propose solutions, and keep things moving forward. You don’t just produce content; you understand why it matters and know when to say no.
Curious about AI and excited to experiment with how it can make content work better (and faster).
A low-ego, team-first attitude. You build trust easily and make the people around you better.
Familiarity with the frontline teams and/or retail, retail tech, or B2B SaaS space is nice to have.
Hands-on experience with webinar or podcast production, product marketing experience, and SEO/AEO/GEO concepts is nice to have.
Hands-on experience building audiences or communities is nice to have.
Comfortable with tools like WordPress, HubSpot, Google Analytics, and social scheduling platforms is nice to have.

Benefits

Comp & perks

Remote-first culture: Join a high performing, fully remote team and work where you're comfortable
Stock Options: Get meaningful ownership in a fast-growing, venture-backed company shaping the future of retail.
Time off: Flexible time-off policy giving you the freedom to take breaks you need, with a monthly coffee-shop stipend and a one-month fully paid sabbatical after five years.
Benefits: World-class medical, dental, and vision policies.
Team Connection: Annual company off-sites in fun locations.
Volunteering: Every quarter, Zipliners get a paid day off to volunteer for a nonprofit of their choice.
Learning: Unlimited access to Udemy Business account.
Great humans, great work: Work with kind, collaborative teammates who value diversity and meaningful work.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B content marketingwritingeditingproject managementwebinar productionproduct marketingSEOAEOGEOaudience building

Soft Skills

relationship buildingcuriosityproblem solvingteamworktrust buildingadaptabilitycommunicationstrategic thinkingcreativityinitiative