HighlightTA

Senior Demand Generation Manager

HighlightTA

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Lead the strategy and execution behind programs that drive our sales pipeline.
  • Build and run a multi-channel demand generation function to impact growth.
  • Directly build, launch, and optimize campaigns in Google Ads, LinkedIn Ads, and Meta Ads.
  • Manage budgets, bidding strategies, audiences, and experimentation.
  • Monitor and optimize CPL, pipeline contribution, and cost per opportunity.
  • Develop campaign strategies and briefs that align teams around target audiences, messaging, channel mix, deliverables, and KPIs.
  • Own the execution of multi-channel demand generation campaigns to drive qualified pipeline.
  • Lead campaign performance analysis, consistently uncovering insights.
  • Establish campaign measurement cadences and share performance updates.

Requirements

  • 6+ years of overall experience in marketing, with at least 4 years in a demand generation role.
  • Preferred experience marketing in the SMB B2B space.
  • Direct experience building, launching, and optimizing campaigns in Google Ads, LinkedIn Ads, and Meta Ads.
  • Experience with marketing automation and CRM tools like Salesforce and Pardot
  • Track record of hitting pipeline targets and generating revenue.
  • Self-motivated; must be able to work in a fast-paced environment with autonomy.
  • Proven track record of improving funnel performance.
  • Experience leveraging AI and automation tools to improve campaign efficiency and performance.
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationcampaign optimizationCPL monitoringpipeline contributioncost per opportunitycampaign strategy developmentperformance analysisfunnel performance improvementAI toolsautomation tools
Soft Skills
self-motivatedautonomyfast-paced environment adaptability