HighlightTA

Product Marketing Manager

HighlightTA

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Define positioning, messaging, and value propositions that set Neon One apart in the nonprofit technology ecosystem.
  • Lead product launches and translate product roadmaps into external stories that inspire customers and prospects.
  • Build and maintain buyer and influencer personas, ensuring they guide product, sales, and marketing strategies.
  • Own pricing and packaging recommendations for your product areas, grounded in customer and market insights; partner with Product, Finance, and Revenue leadership to finalize and operationalize changes.
  • Develop the strategic briefs and core messaging pillars that drive demand generation and content marketing campaigns, ensuring a consistent and compelling narrative across all channels.
  • Deliver scalable enablement programs (training, playbooks, collateral) that empower sales and customer-facing teams to drive pipeline and close deals.
  • Partner with Sales to identify gaps in the buying journey and create content and tools that accelerate conversion.
  • Track and analyze business metrics (pipeline, win rates, adoption, expansion) and adjust GTM strategies accordingly.
  • Monitor and own business metrics in regard to revenue, pipeline, win rate, and usage metrics for your product areas.
  • Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace.
  • Be the voice of the customer: gather insights through interviews, surveys, win/loss analysis, and advisory groups.
  • Turn customer and market intelligence into actionable inputs for product strategy and campaign development.
  • Build a system of customer advocacy, case studies, testimonials, and thought leadership that elevates our brand story.
  • Conduct ongoing competitive and market analysis to identify opportunities, threats, and category shifts.
  • Act as a connector across Product, Sales, Marketing, Customer Success, and Support, ensuring alignment and driving execution without authority.
  • Influence roadmap discussions with market evidence and customer insight.
  • Represent Neon One externally as a product and category evangelist with prospects, customers, and partners.

Requirements

  • 3+ years of product marketing experience in B2B SaaS.
  • Proven ability to craft messaging and positioning that drives market adoption.
  • Strong communication skills, capable of distilling complex features into simple, compelling benefits.
  • Experience owning GTM strategy and working across the customer lifecycle.
  • Analytical mindset with experience tying marketing activities to business outcomes.
Benefits
  • Flexible work arrangements
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingGTM strategydemand generationcontent marketingcompetitive analysisbusiness metrics analysiscustomer advocacymarket intelligencepricing strategybuyer personas
Soft skills
communicationanalytical mindsetcollaborationinfluencestorytellingcustomer insight gatheringstrategic thinkingleadershipproblem-solvingadaptability