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Director, Demand Generation

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full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $128,000 - $160,000 per year

Job Level

Lead

About the role

  • Own net-new pipeline generation across inbound, outbound, paid, organic, and event-driven channels, with accountability for pipeline quality and conversion.
  • Build a predictable, repeatable pipeline engine focused on Tier 1 ICP accounts and high-value enterprise opportunities.
  • Develop signal-based targeting strategies leveraging intent data, hiring signals, funding activity, and other buying triggers.
  • Track and optimize full-funnel performance from early pipeline stages through Closed Won, ensuring demand efforts drive real revenue outcomes.
  • Hire, coach, and manage the BDR team responsible for outbound pipeline creation and daily prospecting execution.
  • Design structured outbound cadences and prospecting systems that combine disciplined BDR activity with AI-assisted research and personalization.
  • Architect and implement AI-enabled workflows for prospect research, messaging generation, targeting, and campaign execution.
  • Partner closely with Product Marketing and Sales leadership to align messaging, campaigns, and pipeline strategy with enterprise opportunities.
  • Establish strong operational rigor through HubSpot reporting, attribution modeling, and regular pipeline inspection with revenue leadership.
  • Continuously iterate on demand generation strategies, channels, and messaging to improve conversion rates, pipeline velocity, and overall revenue impact.

Requirements

  • 7–10+ years of experience in B2B SaaS demand generation or growth marketing roles.
  • Experience directly managing BDR/SDR teams and owning outbound pipeline performance.
  • Proven track record of building pipeline generation engines in high-growth companies, ideally in the $5M–$50M ARR stage.
  • Deep understanding of how inbound, outbound, events, and product marketing initiatives work together to generate pipeline.
  • Comfortable operating in high-accountability environments where pipeline performance is highly visible.
  • Experience collaborating closely with sales leadership and executive stakeholders.
  • Builder mindset with the ability to design systems, processes, and playbooks from the ground up.
  • Highly analytical and data-driven, with strong command of funnel metrics and pipeline performance.
  • Comfortable balancing strategic thinking with hands-on execution.
Benefits
  • Health insurance (medical, dental, vision) with 100% of employee premiums covered
  • Unlimited PTO
  • Flexible, remote WFH culture
  • Access to the iconic Hearst Tower & its facilities in NYC (should you choose to ever be in person)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
pipeline generationdemand generationB2B SaaSattribution modelingAI-enabled workflowssignal-based targetingfunnel metricscampaign executionprospecting systemsdata-driven analysis
Soft Skills
leadershipcoachingstrategic thinkinganalytical skillscollaborationoperational rigorbuilder mindsethands-on executioncommunicationproblem-solving