Proactively engage with self-serve users to drive trial activation, adoption, and conversion.
Respond promptly to inbound inquiries and in-app signals to encourage trial engagement.
Guide users through onboarding flows, product features, and best practices to accelerate time-to-value.
Align product capabilities to user goals, needs, and business objectives to maximize trial success.
Build rapport and trust with users to inspire trial completion and subscription conversion.
Effectively communicate the HighLevel value proposition to create urgency and interest in upgrading.
Address user questions, challenges, and objections with confidence, ensuring a smooth trial experience.
Maintain accurate records of user interactions, engagement metrics, and feedback in CRM and analytics systems.
Collaborate with Trial Experience, Marketing, and Product teams to optimize trial flows, messaging, and conversion strategies.
Execute engagement strategies (email, in-app messaging, etc.) to keep users active and progressing through the trial.
Take on additional responsibilities as business needs evolve.
Requirements
Bachelor's Degree or equivalent SaaS sales experience strongly preferred
2–3 years in a business development, SDR, BDR, or pre-sales role - especially in SaaS or technical sales
Proven ability to guide users through product onboarding and drive trial activation and adoption.
Strong technical aptitude with the ability to explain software features clearly to non-technical users.
Working knowledge of CRM, marketing automation, social media management, digital advertising, website/funnel building, and SEO.
Experience using—or quickly learning—various CRM platforms, communication tools, and in-app engagement systems.
Proficiency with Google Suite, Slack, Zoom, and common social media platforms (Facebook, Instagram, LinkedIn).
Exceptional time management, organization, and communication skills (both verbal and written).
Self-motivated to meet and exceed engagement, adoption, and conversion targets.
Ability to translate complex product concepts into simple, actionable steps for self-serve users.
Strong critical thinking, active listening, and creative problem-solving skills.
Quick learner who can adapt to evolving product features, onboarding flows, and engagement strategies.
Positive, self-starter mindset with a track record of thriving in a fast-paced, results-driven environment.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SaaS salesbusiness developmentproduct onboardingtrial activationtrial adoptionCRMmarketing automationdigital advertisingSEOwebsite building
Soft skills
time managementorganizationcommunicationself-motivatedcritical thinkingactive listeningcreative problem-solvingadaptabilityrapport buildingtrust building