HighLevel

Self-Serve Specialist – Appointment Setter, Sales

HighLevel

full-time

Posted on:

Location Type: Remote

Location: Remote • Texas • 🇺🇸 United States

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Job Level

JuniorMid-Level

About the role

  • Proactively engage with self-serve users to drive trial activation, adoption, and conversion.
  • Respond promptly to inbound inquiries and in-app signals to encourage trial engagement.
  • Guide users through onboarding flows, product features, and best practices to accelerate time-to-value.
  • Align product capabilities to user goals, needs, and business objectives to maximize trial success.
  • Build rapport and trust with users to inspire trial completion and subscription conversion.
  • Effectively communicate the HighLevel value proposition to create urgency and interest in upgrading.
  • Address user questions, challenges, and objections with confidence, ensuring a smooth trial experience.
  • Maintain accurate records of user interactions, engagement metrics, and feedback in CRM and analytics systems.
  • Collaborate with Trial Experience, Marketing, and Product teams to optimize trial flows, messaging, and conversion strategies.
  • Execute engagement strategies (email, in-app messaging, etc.) to keep users active and progressing through the trial.
  • Take on additional responsibilities as business needs evolve.

Requirements

  • Bachelor's Degree or equivalent SaaS sales experience strongly preferred
  • 2–3 years in a business development, SDR, BDR, or pre-sales role - especially in SaaS or technical sales
  • Proven ability to guide users through product onboarding and drive trial activation and adoption.
  • Strong technical aptitude with the ability to explain software features clearly to non-technical users.
  • Working knowledge of CRM, marketing automation, social media management, digital advertising, website/funnel building, and SEO.
  • Experience using—or quickly learning—various CRM platforms, communication tools, and in-app engagement systems.
  • Proficiency with Google Suite, Slack, Zoom, and common social media platforms (Facebook, Instagram, LinkedIn).
  • Exceptional time management, organization, and communication skills (both verbal and written).
  • Self-motivated to meet and exceed engagement, adoption, and conversion targets.
  • Ability to translate complex product concepts into simple, actionable steps for self-serve users.
  • Strong critical thinking, active listening, and creative problem-solving skills.
  • Quick learner who can adapt to evolving product features, onboarding flows, and engagement strategies.
  • Positive, self-starter mindset with a track record of thriving in a fast-paced, results-driven environment.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SaaS salesbusiness developmentproduct onboardingtrial activationtrial adoptionCRMmarketing automationdigital advertisingSEOwebsite building
Soft skills
time managementorganizationcommunicationself-motivatedcritical thinkingactive listeningcreative problem-solvingadaptabilityrapport buildingtrust building
Certifications
Bachelor's Degree