Senior Product Manager – Website Builder, Analytics & Tracking Events

HighLevel

Senior Product Manager leading strategy and innovation for Website Builder and Funnel Builder Analytics at HighLevel, an AI-powered business operating system for SMBs.

Posted 6/21/2026full-timeRemote • 🇮🇳 IndiaSeniorWebsite

About the role

Key responsibilities & impact

Establish a long-term strategy for HighLevel's Website Builder, Funnel Builder, and Tracking Events.
Align the roadmap with customer needs, business goals, and emerging market trends in web creation and analytics.
Lead discovery, research, requirements, prioritization, execution, and iteration across all builder and analytics capabilities.
Conduct user interviews, analyze behavioral data, identify user pain points, and convert insights into clear product requirements and user stories.
Define event taxonomy, enhance tracking systems, and evolve analytics dashboards to help users understand traffic, conversions, and on-page behavior.
Partner closely with engineering, design, data, GTM, and support teams to drive execution, uplift user activation, and deliver high-quality features on schedule.
Improve speed, templates, design flexibility, mobile responsiveness, AI-assisted features, media management, and plugin/widget capabilities for funnels and websites.
Present product plans, progress, and updates. Act as a subject matter expert for builder and analytics functionalities across internal teams and with customers.
Define and monitor product metrics such as adoption, activation, conversion events, performance, and engagement. Use data to size opportunities and validate outcomes.
Work on solutions that help agencies scale—bulk actions, reusable components, collaboration capabilities, white-label optimizations, and AI-powered enhancements.

Requirements

What you’ll need

5–6 years of Product Management experience in SaaS, website builders, marketing tech, analytics platforms, or similar domains
Strong understanding of website creation tools, funnel builders, conversion optimization, and digital marketing workflows
Experience building LLM-based or AI-driven products and familiarity with evaluation frameworks, monitoring, or instrumentation
Experience with data pipelines, analytics, or telemetry
Strong UX and front-end sensibility
Familiarity with user behavior tracking (clicks, scrolls, heatmaps, form submissions, media events, etc.)
Strong UI/UX sensibilities and ability to work closely with designers
Experience collaborating with engineering teams on complex frontend + backend product builds
Exposure to or interest in AI-driven workflows, LLM-powered assistants, and generative UI systems
Proven ability to drive strategy, prioritize effectively, and deliver with ownership
Excellent communication, problem-solving, and stakeholder management skills

Benefits

Comp & perks

Professional development opportunities
Exciting and dynamic work environment
Remote work options
Collective responsibility and teamwork

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product ManagementSaaSwebsite buildersmarketing techanalytics platformsAI-driven productsdata pipelinesuser behavior trackingUX designUI design

Soft Skills

communicationproblem-solvingstakeholder managementstrategy developmentprioritizationownershipcollaborationuser activationexecutionpresentation