Staff Product Manager – Ecommerce
HighLevel
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇮🇳 India
Visit company websiteJob Level
Lead
Tech Stack
ETLMagentoSQL
About the role
- Own the vision, strategy, and execution of HighLevel’s ecommerce and marketing automation platform.
- Lead the integration architecture and roadmap for Shopify, WooCommerce, TikTok Shops, Meta Shops, Printful, and other commerce platforms.
- Drive deep, accurate 2-way sync for customers, orders, carts, products, inventory, and fulfillment events across all supported platforms.
- Build and scale event-based marketing automation flows such as abandoned carts, post-purchase sequences, replenishment flows, win-backs, and upsell/cross-sell automations.
- Define and refine ecommerce data models, segmentation logic, and automation triggers to ensure reliability and correctness across large-scale data.
- Collaborate with Engineering to build low-latency, high-throughput data pipelines capable of handling real-time commerce events at scale.
- Partner with Messaging, AI, and Marketing teams to power personalized campaigns, predictive targeting, and dynamic segmentation for ecommerce users.
- Develop robust revenue attribution frameworks across channels (email, SMS, push, on-site events) tied to marketing performance.
- Work cross-functionally with internal teams to ensure smooth onboarding, adoption, and rollout of ecommerce features to agencies and merchants.
- Define and monitor KPIs for sync reliability, automation adoption, event accuracy, revenue lift, and performance consistency.
- Act as the domain expert for ecommerce automation, platform integrations, and lifecycle marketing across the organization.
- Ensure stability, scalability, and data correctness across millions of stores and billions of events.
- Identify and deliver new capabilities that expand ecommerce automation, segmentation, personalization, or reporting.
- Drive alignment across engineering, product, partners, and executive stakeholders while remaining a hands-on product owner.
Requirements
- 9+ years of Product Management experience, including ownership of marketing automation, ecommerce, or data-driven SaaS systems.
- Strong experience with ecommerce platforms like Shopify, WooCommerce, TikTok Shops, Meta Shops, Magento, BigCommerce, or related ecosystems.
- Proven track record designing and scaling event-based automation systems that handle large volumes of real-time data.
- Deep understanding of ecommerce data models (orders, carts, products, inventory, customer profiles, UTM/attribution).
- High technical fluency with APIs, ETL pipelines, webhooks, event streaming, and identity/record matching.
- Experience building segmentation, personalization, and automation capabilities in marketing or CRM tools.
- Ability to dive deep into data validation, event mapping, and sync accuracy to diagnose issues at scale.
- Strong analytical skills with experience using SQL, BI tools, or event debugging to validate hypotheses.
- Proven ability to work across engineering, marketing, data, and partner teams in high-scale SaaS environments.
- Excellent communication and stakeholder management skills, especially in simplifying complex technical concepts.
- Comfortable operating as an execution-focused, hands-on product leader in a global, remote team.
Benefits
- Equal Employment Opportunity Employer
- Remote work
- Global community
- Innovation culture
- Cross-functional collaboration
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
ecommerce platformsmarketing automationdata-driven SaaS systemsevent-based automation systemsecommerce data modelsAPIsETL pipelineswebhooksevent streamingSQL
Soft skills
analytical skillscommunicationstakeholder managementproblem-solvingcross-functional collaborationexecution-focused leadershipsimplifying complex conceptsdata validationdiagnosing issueshands-on product ownership