Senior Director of Growth, Product
HighLevel
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Define and execute a holistic product growth strategy aligned with company objectives, focusing on user activation, retention, and expansion.
- Partner effectively with Marketing, Customer Support, Product Marketing, Engineering, and Data Science to identify growth opportunities and deliver high-impact initiatives.
- Design and deploy growth loops, reward systems, and game mechanics that create engagement, habit formation, and referral behaviors within the product ecosystem.
- Identify and track the key upstream actions that influence core downstream business outcomes such as trial-to-paid conversion, customer lifetime value, and churn.
- Lead and mentor a team of Product Managers and Growth Analysts, fostering a culture of experimentation, collaboration, and impact.
- Build a culture of rigorous A/B testing and rapid iteration across onboarding flows, pricing experiments, and product engagement funnels.
- Leverage deep experience in SaaS B2B2C models to drive scalable product adoption across both business and end-user layers.
- Collaborate with analytics and finance teams to translate growth performance data into actionable insights and executive-level reporting.
Requirements
- 10+ years of experience in Product Management, Growth, or Product-Led Growth roles within high-growth SaaS environments.
- 5+ years in a senior leadership role managing Product Managers or cross-functional growth teams.
- Proven track record designing and optimizing growth loops, reward systems, and game mechanics that improve engagement and retention.
- Deep experience with SaaS B2B2C business models and the unique challenges of scaling multi-tenant customer networks.
- Expert at identifying high-value upstream actions that predict and influence downstream metrics such as activation, conversion, and churn.
- Strong analytical and experimental mindset—comfortable with hypothesis-driven testing, cohort analysis, and data-informed decision-making.
- Excellent communication, influence, and stakeholder management skills across technical and non-technical teams.
- Bachelor’s degree in Business, Engineering, Economics, or related field; MBA or advanced degree preferred.
Benefits
- EEO Statement
- Equal Opportunity Employer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Product ManagementGrowthProduct-Led GrowthA/B testingCohort analysisData-informed decision-makingSaaSB2B2CGrowth loopsReward systems
Soft skills
LeadershipMentoringCollaborationCommunicationInfluenceStakeholder managementAnalytical mindsetExperimental mindsetCulture of experimentationImpact-driven
Certifications
Bachelor’s degreeMBA