HighLevel

Senior Director, Integrated Marketing

HighLevel

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Texas • 🇺🇸 United States

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Job Level

Senior

About the role

  • Serve as the central point of contact for marketing strategy and promotions across the organization, ensuring alignment, visibility, and clear communication with other department leaders.
  • Define and lead the overall strategy and roadmap for the Marketing team, align with business priorities and growth goals.
  • Partner with senior leadership to set KPIs and success metrics that demonstrate marketing and business impact.
  • Lead the continued buildout of HighLevel’s Performance Marketing function — establishing the team structure, capabilities, and systems needed to scale paid media, offer strategy, and campaign execution.
  • Oversee end-to-end planning, execution, and performance optimization of campaigns, programs, or initiatives under your function.
  • Manage large, multi-channel budgets, ensuring investments deliver sustainable ROI and long-term brand and revenue impact.
  • Build and implement frameworks for experimentation, continuous learning, and performance improvement.
  • Lead, mentor, and develop a multi-disciplinary team of senior managers and specialists.
  • Collaborate closely with Product, Sales, Revenue Operations, Brand, and Finance teams to align strategies, share insights, and ensure operational excellence.

Requirements

  • You hold a Bachelor’s degree in Marketing, Business, or a related field (a Master’s degree preferred).
  • Possess 15+ years of progressive experience in your functional domain, including 7+ years leading large teams and budgets at scale.
  • You have a proven record of driving measurable business impact through performance marketing, customer lifecycle programs, and integrated campaign execution.
  • You are highly proficient in leveraging data and analytics to inform decision-making and optimize strategies.
  • As a leader, you inspire excellence through collaboration, empower others to grow, and ensure that every initiative aligns with company goals.
  • You are comfortable operating at both strategic and tactical levels, and your leadership style blends empathy with accountability.
Benefits
  • High-growth company with a devoted user base and a huge market opportunity.
  • A unique chance to shape not just product marketing, but also education and certification strategy.
  • Collaborative team culture.
  • Smart, passionate colleagues and room to lead

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategyperformance marketingcampaign executiondata analyticsKPI settingbudget managementperformance optimizationcustomer lifecycle programsmulti-channel marketingexperimentation frameworks
Soft skills
leadershipcollaborationmentoringcommunicationstrategic thinkingtactical executionempowermentinspirationaccountabilityorganizational alignment
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMaster’s degree in Marketing (preferred)