Senior People Business Partner
HighLevel
Microservices
Job Level
Senior
Tech Stack
Microservices
About the role
- Analyze and deeply understand customer needs across priority industries to inform growth strategies.
- Partner with Product teams to ensure features and onboarding flows are optimized for key user segments.
- Architect and continuously optimize end-to-end user journeys—from top-of-funnel to in-product activation.
- Design and lead growth strategies and lifecycle programs tailored to high-potential customer groups.
- Serve as a connector across Product, Marketing, Education, and Customer Success ensuring alignment and execution against growth goals.
- Report on progress and insights to senior leadership and internal stakeholders with clarity and strategic context.
- Measure program impact using KPIs like activation rate, retention, NPS, and industry segment expansion.
- Lead user education and acquisition initiatives to drive product understanding and increase conversion.
- Collaborate with affiliate, marketing, support, and sales enablement teams to grow adoption in target niches.
- Conduct regular user interviews to gather insights and deliver structured feedback to product and engineering.
Requirements
- Proven ability to distill customer behavior and market signals into actionable insights.
- Proven experience driving cross-functional growth initiatives across marketing and product.
- Confidence in leading projects, influencing without authority, and aligning teams around common goals.
- Comfort with experimentation frameworks and running A/B tests to validate hypotheses.
- Deep familiarity with data and analytics tools, and the ability to measure what matters.
- Experience in user acquisition, lifecycle marketing, and/or in-app engagement strategies.
- Clear and persuasive communicator—able to share complex ideas simply across functions.
- Understanding of SaaS business models and agency/internet marketing ecosystems.
- A collaborative spirit and willingness to mentor peers and share knowledge across the team.
- Experience partnering with senior leaders to set growth priorities and allocate resources.
- 5-7 years of experience in growth marketing, product marketing, lifecycle, or product-led growth roles (minimum 5 years).
- Hands-on experience with analytics and visualization tools (Mixpanel, Amplitude, GA, Looker).
- Experience using tools like Loom, Markup, or Figma to convey feedback or ideas visually.
- Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.
- Strong track record of partnering with product, marketing, and Customer Success teams to drive measurable outcomes.
